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GIN HAS NO CURFEW — Spec Campaign
A cinematic spec campaign for a fictional premium gin brand, built around one simple idea: great nights don’t come with an age limit.
The film follows a sharply styled elderly woman who begins the evening completely unimpressed at a Havana-inspired bar window. One unexpected Cuban rhythm changes the mood — she takes her gin, steps into the street, and becomes the magnetic center of the night.
The creative direction deliberately avoids sentimental or stereotypical portrayals of age. Instead, the character is confident, stylish, sensual and genuinely cool, with real movement, personality and presence.
The visual language combines intimate macro product photography with energetic handheld cinematography, whip pans, low-angle dance shots, natural foreground transitions and warm Caribbean light. Every element — from the cocktail details and live musicians to the street movement and final product shot — was designed to feel tactile, cinematic and culturally alive.
I developed the campaign concept, creative direction, visual storytelling, shot design, character direction, product styling and overall cinematic language.
Campaign line: GIN HAS NO CURFEW.
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