UX/UI Overhaul for Real.Finance

We started where it matters most — at the root.

Through workshops, audits, and founder interviews, we got clear on what makes Real different:

Their no-buzzword approach to DeFi.

Their ambition to onboard traditional finance players.

Their belief that credibility doesn’t have to be boring.

So instead of designing a site full of gimmicks, we focused on designing trust.

We kicked things off with a visual direction deck, analyzing not just blockchain aesthetics, but timeless brand markers from finance, tech, and lifestyle industries.

We crafted a custom logotype — a wordmark that was bold, open, and unapologetically REAL.

Then came the “R” icon. A geometric form that’s more than a letter, it’s a symbol. Inspired by asset movement and transaction flow. Strong enough to stand alone. Minimal enough to live on a coin.

We paired that with a refined color system (bold but mature), a tech-meets-editorial typography system, and visual metaphors like diamond glass, crystal chains, and shattered TradFi symbols.

Once the identity was locked, we reimagined the entire UX/UI in Figma.

Our mission: Make it unforgettable. No stock patterns. No fluff. No “safe” components. We designed for emotion, not just function.

12+ homepage iterations

4 custom 3D icon sets

Dozens of glass-like visuals, brutalist slabs, broken chains, and cosmic backdrops

A whole ecosystem of Web3 metaphors visualized

But design alone isn’t the finish line.