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Taste Test
These 2020 banners for Sports Timing Systems took me hours upon hours. I had to use various tools and resources: 3D Max, 3D models, stock images, all mixed and edited in Photoshop.
When I did the brand evolution in 2024, I swapped the 3D models for AI-gen, yet the final looks/effects were post-produced in Adobe PS.
Which one feels neater, better, cooler, eye-catching?
In both cases visuals were made as series, matching the full branding I developed at the time.
8 voted
26%
23 voted
74%
31 votes
Closed
2019/2020 vs 2024
Full case study can be found here: https://www.mariya.design/case-studies/sports-timing-systems
mariya.design
Sports Timing Systems — Long-Term Brand Evolution & Afterbranding | Mariya Design | Mariya Design
A long-term sports technology partnership spanning rebrand, visual production, ongoing implementation, a 2024 evolution and sport-specific digital experiences.
Honestly the 2024 one reads more like motion to me, but the 2020 version has that gritty real-race energy I kind of miss. Did the client push for the switch to AI-gen or was that your call?
Agreed. AI really changed literally every field of our lives. My call, back then it wasn't as popular as of now, and it really cut some time and costs for my client, yet I did the final visuals manually, so it is like the old-way with superimposing different visuals, just swapping the stock for AI.
That makes sense, and doing the compositing by hand is probably why the 2024 set still feels like yours and not a prompt. If the next evolution landed on your desk today, would you let AI take more of the pipeline or pull it back?
Outstanding work
Thanks Rahman, which brand vision you prefer the most?
The 2024 one is SICK!
Thanks, Celia! I still appreciate the old one, as it has pre-AI feeling. These days, I am starting to appreciate this even more.
2020 Resign is nice for me
Thank you, Folorunsho, it is great to hear your preferences. Do you like the visuals themself or the fact they are AI-free?
Awesome going with the 2024 option
Thank you so much, Boluwatife. You prefer the color system or just the visual direction?
Definitely A looks current and the design feels neater and cleaner
Thanks, Salome! I am always doing my best for my brand identity systems to have 3-5 years of live without the need of redesign. Two years later, identity is still holding strong and we keep building pages and content. But no one know what the future will bring. :)
Ohhh
Swapping the 3D models for AI-gen in the 2024 version is such a clear snapshot of how fast production pipelines shifted in just four years. Did the AI-gen route actually save you time, or did most of the work just move into compositing and getting the lighting to match?
Thanks for the great questions, Maty! Yes, the partial AI work saved time and costs, and I was able to keep adequate rate for the brand evolution, even after so many years and massive EU inflation... In 2024 AI was replacing stock images, but the designer behind was still the...
2020 one for me, the 3d has more weight
Thanks, Nazar, it is great to hear your opinion too.
2024 still has it..
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