Social Media Strategy Projects in MaharashtraSocial Media Strategy Projects in Maharashtra
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Cover image for Social Media content: Using storytelling
Social Media content: Using storytelling to create conversations around children's mental health. Overview🙌 This campaign focuses on reframing common misconceptions around child behavior through empathy driven messaging and editorial style design. Instead of offering quick solutions, each post encourages parents and caregivers to pause, reflect, and understand the emotions behind a child's actions. Strategy🚀 • Developed emotionally driven hooks designed to stop the scroll and encourage reflection. • Used minimal layouts and editorial typography to create a premium, thought leadership aesthetic. • Balanced educational insights with compassionate messaging that builds trust rather than promotes services. • Positioned the organization as a knowledgeable and approachable voice within the mental health space. Skills🧠 • Content Strategy • Brand Messaging • Social Media Strategy • Educational Copywriting • Canva Design • Creative Direction
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Cover image for End-to-End Strategic Framework: Developed a
End-to-End Strategic Framework: Developed a comprehensive 7-step social media game plan, transitioning from high-level SMART goal setting to granular weekly content execution. Data-Driven Audience Architecture: Engineered detailed consumer personas and competitor platform analyses to ensure content is tailored to specific demographic pain points and preferred communication modes. Balanced Content Ecosystem: Implemented a strategic 40/30/20/10 content mix—prioritizing education and inspiration—to build community trust while maintaining consistent promotional growth. Performance-Focused Iteration: Established a rigorous KPI tracking system (Awareness, Engagement, Conversions) alongside a "Lessons Learned" feedback loop to continuously optimize platform ROI.
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