A Halloween type study. One line, eight typefaces, eight ghosts. Each frame holds the same words and composition while the letterform, palette and figure change, from blackletter to dot-matrix to brush script.
I designed every frame in Figma, then used AI image-to-video to hallucinate the transitions between them, so the type melts, drips and reforms into the next face while the ghost dissolves into smoke and re-forms. The result loops like a bad dream that keeps changing its mind.
Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.
Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?