A solo brand designer with the power of a small collective
A solo brand designer with the power of a small collective
🔥 Working on a promotional post for Rico® Supply featuring the LIQUID Glass Effect, created in Jitter 🔥
Since the beginning, I’ve loved pushing the boundaries of what’s possible with Jitter — doing things that weren’t meant to be done.
Today is one of those moments when you realize you’ve achieved something HUGE — something no one, not even the app’s creators, has ever done with this tool.
I’m beyond excited to share LIQUID Glass, created entirely and exclusively in Jitter — pure creativity and native tools only.
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Brand & Web Designer | Gold Laus Award | Ex-FutureBrand
Brand & Web Designer | Gold Laus Award | Ex-FutureBrand
Creating bespoke brand identities and designs
Strategy, Branding & Product UX designed for Impact.
Client:
We want to stand out… but also play it safe.
Us:
Cool cool, so like… a neon beige?
Helvetica Medium Gray won’t get you remembered.
Bold moves > blended moodboards.
Because when you play it too safe, you end up with:
Airbnb, but with a more hotel website vibe
Tesla, but make it more Corolla-ish
“We’re different,” in a layout we’ve all seen 14 times this week
You’re building something big.
So act like it.
Pick weird.
Pick clear.
Pick brave.
Your brand should start conversations — not fade into the feed.
Let’s make it unforgettable.
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Designer & Creative Director
A brand system built around ideas needed images that could hold abstract thinking without turning literal. So I went looking for dreamlike spaces: small worlds a concept could live inside, recognisable as a family but never quite repeating.
Reve made the exploring genuinely fun, and most of the work was in the nipping and tucking, chasing the small details until everything clicked.
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Ten years ago, generative brand tools required a developer and a real budget. Most designers could think these systems but hardly build them.
Turns out, that changed. I recently designed a brand identity system that needed a way to unify speaker portraits from completely different sources.
So with Claude (https://www.linkedin.com/company/claude/) as my partner in crime, I built Stippl, a browser-based tool that converts any portrait into a stippled illustration. It removes the background automatically and renders everything in dots, producing a consistent treatment every time. Brand assets, ready to use for everyone.
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There's a moment every designer knows. You've been staring at the same file for three days and you can't see it anymore. You need someone to tell you the truth, but everyone around you is either too polite or too busy.
The signs were always there. Ask the universe. ✨
Tarot critique is the Major Arcana, reread for designers. You paste your portfolio URL, turn the cards, and somewhere between a few centuries of borrowed wisdom and the thing you already knew but wouldn't admit, the reading finds you.
Not your love life. Your work. The hierarchy that isn't working, the story you're not telling, the thing that has to go.
Draw your cards. The deck has been waiting. 🌙
https://tarot-critique.figma.site/
Made in Figma Make ✺ cards in Reve ✺ assets in Figma Weave
Figma community: https://www.figma.com/community/file/1649526102616790249
Twitter post: https://x.com/isadc_/status/2067697682773102721?s=20
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Playful Design for Curious Minds 👀✨
Brand designer & strategist
For Braby's, my baby-first concept restaurant, I'm exploring the idea of a BLW (baby-led weaning) menu.
Not sure how realistic this could be in a real restaurant because of how chaotic it could get (I'm currently exploring this at home with my own baby), but I had fun designing the menu!
It works as a seasonal checklist of foods your baby should be introduced to, and it gets more interesting as your baby grows. As for the adults accompanying the babies, they can just get the +12 months tapas available on the menu, so babies and family get to eat the same! Except that we might want to add salt and some condiments to make it more yummy.
Again, this is just a concept, but what do you think?
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Last November I took a course in trend research and creative strategy, and for the final project, I worked on a self-initiated exploration of how Etsy could reconnect with its original promise.
I traced the platform's shift from setting trends to blending in, then mapped two cultural tensions, tech fatigue driving a craft revival, and makers being pushed into full-time content creation, to find the space Etsy could reclaim: being the online home for real makers again.
From that insight I built Make It Real, a three-part strategy (a YouTube docu-series, a seasonal print zine, and IRL holiday markets) designed to loop into each other, plus a phased rollout from pilot to global tradition.
Full presentation: https://tinyurl.com/etsyppt
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Just worked on an independent brand and creative strategy audit for Freshly Cosmetics, a Spanish clean beauty brand navigating a defining moment after a decade of growth, expansion, and correction.
I mapped their full brand landscape, online and retail presence, visual identity, audience, and five direct competitors, to surface a core tension: what once set Freshly apart, science-backed formulas, is now table stakes across the category, while competitors are winning on brand presence and emotional storytelling.
From that insight, I developed three strategic moves: turning Freshly's physical stores into living brand spaces with an in-store mini garden, rebranding the packaging to build stronger shelf presence and emotional attachment (especially in baby and kids), and shifting scientific credibility into deeper brand equity through retail experience, rather than pursuing another international expansion.
Full presentation: https://canva.link/sgwmw9cklrpfvdr
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@Miro MVP Consultant ❏ Official @Framer Partner
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