Strategic Brand Revamp For Fun Management Company

The tourism sector is undergoing a shift towards more qualitative models, where the experience is at the center of attention. Experiential vacations are on the rise, with travelers increasingly seeking activities that support local businesses, moving away from mass tourism.

In this context, Somar and Juan acquired Tour Me Out, a company offering activities for hostels in Barcelona and Valencia. At the time, the brand was perceived as catering to party tourism, low-cost vacations, and mass tourism, with little focus on the local culture.

Transforming the perception of Tour Me Out, moving it away from party tourism and focusing on enriching cultural experiences.

Developing a corporate culture that aligned with the new vision of the company.

Effectively competing in a tourism market that values authenticity and high-quality experiences.

I conducted a competitive analysis to identify opportunities for differentiation. Based on this, we redefined the brand’s positioning, shifting the focus to the concept of “FUN” while positioning Tour Me Out as the leading provider of fun management for hostels, groups, and individual travelers in Barcelona and Valencia.

The tagline “Fun Management” was developed to reflect the company’s new direction. This reinforced the idea that the brand was not just offering typical tours, but curated, engaging, and enjoyable experiences for travelers.

We then worked on creating a fresh and dynamic visual identity. While we retained the yellow from the previous logo, we added an indigo accent to bring more vitality and energy to the design. The visual identity was further enhanced by developing a brand system based on irregular trapezoidal shapes, creating depth and perspective. This allowed us to tell compelling graphic stories and added an extra layer of creativity to the overall visual communication.

Competitive analysis and brand positioning.

Development of the tagline “Fun Management.”

Redesign of the visual identity, including logo, typography, and color palette.

Creation of a distinctive brand system with graphic elements.

Brand applications across various media.

Design and development of the corporate website.

The rebranding of Tour Me Out successfully repositioned the company as a leader in the management of cultural and fun experiences for travelers, standing out in the Barcelona and Valencia tourism markets. The new visual identity, paired with a focus on authentic and enriching experiences, attracted a broader, more engaged audience aligned with current experiential tourism trends.

This strategic transformation not only helped Tour Me Out redefine its image but also enabled the company to thrive in an increasingly competitive market, offering unique, memorable experiences that resonated with travelers looking for something beyond typical tourism.