New Brand Strategy & Design for Corporate Events Company

The events industry has rapidly rebounded post-pandemic, with increased budgets and demand for both corporate and social events. As the global events market continues to thrive, Anaí and Mayca, seasoned event professionals, recognized an opportunity to create a business that connects people, brands, and emotions through unforgettable experiences.

Differentiation: Developing a unique identity in a crowded events sector filled with agencies offering similar concepts.

Strategic Alignment: Creating a strategy that would align all elements of the business for a successful launch.

Brand Management: Establishing a system to maintain brand consistency and support growth.

We started by conducting a brand diagnosis to identify opportunities for differentiation. From this, we created a strong brand territory around the idea of "Radiance," which became central to the brand. The name Sunne was developed, inspired by the concept of the sun, symbolizing energy, radiance, and warmth, all qualities we wanted to communicate. The tagline “Shining Together” encapsulated the brand's purpose: bringing people and brands together in a way that makes them shine collectively.

The brand platform was built on the concept of “Authentically Brilliant”, positioning Sunne as a company that encourages people and brands to be their best and share their brilliance. The visual identity was designed with this radiance in mind, using a symbol inspired by sun rays, along with a modern color palette of terracotta and purple, representing sophistication and warmth. The typography, a geometric grotesque font, was chosen to reflect the brand's modern and distinctive nature.

Brand diagnosis and competitive analysis

Unique business model development

Naming: Development of the name Sunne

Brand platform and tagline creation

Visual identity design: logo, typography, color palette

Brand system development and applications

Brand activation plan, KPIs, and evaluation criteria

The new brand identity successfully positioned Sunne as a distinctive player in the corporate events sector, emphasizing authentic connections and memorable experiences. Sunne now stands out in the market with a fresh visual identity and a powerful, strategic brand platform that speaks to the evolving needs of clients in the events industry.