Branding for Enosis eSports

One of my passions, among design and music, is cars. More specifically, driving them. I am a Karting driver and I compete virtually in the iRacing platform as part of the Enosis team. We built this community from the ground up, and I was tasked with creating a memorable brand identity.

From the logotype to the posters used to promote the races we participate in, to the announcements of new members, it is a truly massive and never-ending project.

More specifically, what takes more time is making the liveries for each one of the cars we use in our competitions. I use a .PSD file provided by the iRacing platform that contains the UV map of each car. You need to decipher each part of the car while taking into consideration the branding of the car.