Branding for Enosis eSports

One of my passions, among design and music, is cars. More specifically, driving them. I am a Karting driver and I compete virtually in the iRacing platform as part of the Enosis team. We built this community from the groundup and I was tasked to create a memorable brand identity.

From the logotype to the posters being used to promote the races we participate in or to the announcements of new members, it is a truly massive and never-ending project.

More specifically, what takes more time is making the livery for each one of the cars we use in our competitions. I use a .PSD file provided by the iRacing platform that contains the UV map of each car. You need to decipher each part of the car while taking into consideration the branding of the car.