What skills should I look for in a freelance brand strategist?
When hiring a brand strategist, look for someone who understands your industry and target market. They should be good at storytelling and creating a strong brand message. It's important they know about market trends and have experience with different brands, especially if you're in Madrid.
How do I ensure the brand strategist and I agree on the project plan?
Start by having a clear discussion about your brand goals and needs. Make sure you both understand what success looks like. Writing down the plan and steps you both agree on will help a lot.
Why is it important to discuss project milestones with the brand strategist?
Talking about milestones helps keep the project on track. It ensures that both you and the strategist know what to expect and when. This is helpful for managing time and seeing progress, especially if you're working on a busy timeline.
How can I judge the brand strategist's previous work?
Ask to see the brand strategist's portfolio or case studies. Look for projects similar to yours. If they have done work for brands in Madrid, it might be useful to see how they tackled local challenges.
What deliverables should I expect from a brand strategy project?
You should expect a clear brand message and identity. This often includes a logo, brand colors, and guidelines. It's important to know what you will get at the end of the project.
How can I be sure the brand strategy will fit the culture in Madrid?
Discuss your audience and share local knowledge with the brand strategist. They should research trends and preferences specific to Madrid. Understanding the local culture will help them create a strategy that resonates.
Why is it vital to discuss timelines with the brand strategist?
Understanding project timelines helps you and the strategist manage your schedules. It ensures the brand strategy aligns with product launches or events. It also helps avoid any surprises or rush at the project's end.
How will a brand strategist help me appeal to my target audience?
A brand strategist will study your audience and create a message that speaks to them. They use tools and research to understand what your customers want. By crafting a tailored approach, they make your brand appealing to the right people.
What's the first step to start a brand strategy project?
Begin by clearly stating what you want your brand to achieve. Share your thoughts and ideas with the strategist so they know your vision. Having a kickoff meeting can help both you and the strategist get aligned quickly.
How can I ensure the brand strategy meets the needs of my business?
Make sure you have regular check-ins with the strategist. Discuss any changes or new ideas you might have. This keeps the strategy aligned with your business goals and any new direction you take.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
