Branding Design

pro

Camila Restrepo

(0)

Starting at

$

20

/hr

About this service

Summary

As a graphic designer based in Madrid with a master's degree in Brand Design and an international perspective, I offer comprehensive brand identity solutions that are both culturally nuanced and globally relevant. My unique approach integrates local insights with global trends, ensuring that your brand resonates powerfully across diverse markets while maintaining a consistent and compelling identity.

Process

1. Initial Consultation and Discovery
Objective: Understand the client's vision, goals, target audience, market position, and competitors.
-Client Questionnaire: A comprehensive questionnaire to gather essential information about the brand's mission, vision, values, target market, and competitive landscape.
-Kickoff Meeting: A detailed discussion to clarify the questionnaire responses, establish project timelines, and set clear expectations for deliverables.
2. Research and Analysis
Objective: Gather insights and data to inform the conceptualization phase.
-Market Research: Analyze industry trends, competitor branding, and target audience preferences.
-SWOT Analysis: Identify strengths, weaknesses, opportunities, and threats related to the brand.
3. Conceptualization Phase
Objective: Develop initial ideas and concepts based on research and client input.
-Brainstorming Sessions: Generate a wide range of ideas and concepts through collaborative brainstorming sessions.
-Mood Boards: Create visual representations of potential styles, colors, imagery, typography, and overall aesthetic for the brand.
4. Development of 3 Main Concepts
Objective: Develop three distinct brand concepts for client review.
-Concept 1:
Visual Elements: Typography, Color palette, and imagery.
Application: Demonstrations of the concept across various brand materials such as logos, business cards, and social media profiles.
-Concept 2:
Visual Elements: Typography, Color palette, and imagery.
Application: Demonstrations of the concept across various brand materials such as logos, business cards, and social media profiles.
-Concept 3:
Visual Elements: Typography, Color palette, and imagery.
Application: Demonstrations of the concept across various brand materials such as logos, business cards, and social media profiles.
5. Client Review and Feedback
Objective: Present the three concepts to the client and gather feedback.
-Presentation Meeting: Showcase the mood boards and the three main concepts, explaining the rationale behind each.
-Feedback Session: Collect detailed feedback on each concept, discussing likes, dislikes, and any requested modifications.
6. Refinement and Definition of the Final Concept
Objective: Refine the chosen concept based on client feedback and finalize the brand identity.
-Concept Refinement: Make necessary adjustments to the selected concept, incorporating client feedback.
-Final Concept Definition: Develop a comprehensive brand identity based on the refined concept, including the logo, color palette, typography, and key visual elements.
7. Development of Branding Materials
Objective: Create all required branding materials based on the final concept.
-Logo Variations: Design primary, secondary, and icon versions of the logo.
-Brand Guidelines: Develop a brand book detailing logo usage, color codes, typography rules, and application examples.
-Stationery: Design business cards, letterheads, and envelopes.
-Marketing Collateral: Create brochures, flyers, posters, and banners.
-Digital Assets: Design social media profiles, post templates, and website mockups.
-Packaging: Develop packaging designs if applicable.
8. Client Approval and Final Adjustments
Objective: Obtain client approval on all branding materials and make any final adjustments.
-Review Meeting: Present all final branding materials for client approval.
-Final Adjustments: Implement any minor tweaks or changes requested by the client.
9. Delivery of Final Assets
Objective: Provide the client with all final branding assets and guidelines.
-Digital Delivery: Supply all final files in various formats (AI, EPS, PNG, JPEG).
-Brand Asset Library: Organize and deliver a comprehensive brand asset library for easy access and use.
-Training Session: Conduct a session to guide the client on how to use the brand assets and maintain consistency.
10. Ongoing Support and Consultation
Objective: Ensure the client can effectively implement and maintain the brand identity.
-Follow-up Meetings: Schedule periodic check-ins to review the brand's implementation and address any questions.
-Additional Services: Offer ongoing support for any future branding needs or adjustments.
This detailed creative process ensures a thorough and collaborative approach to developing a strong and cohesive brand identity that resonates with the target audience and aligns with the client's vision.

What's included

  • Brand Strategy Document

    A comprehensive guide outlining the brand’s mission, vision, values, target audience, market positioning, and competitive analysis. This document serves as the foundation for all branding efforts, ensuring consistency and alignment with the brand’s goals.

  • Logo and Visual Identity System

    A suite of logos including primary, secondary, and icon versions. Accompanied by a visual identity system that includes color palettes, typography guidelines, and usage rules to ensure brand consistency across all mediums.

  • Brand Guidelines (Brand Book)

    A detailed manual that encompasses all elements of the brand identity. It includes rules for logo usage, color schemes, typography, imagery, and tone of voice. This guide ensures that anyone using the brand assets can maintain a cohesive and consistent brand image.

  • Business Cards

    Professionally designed business cards that reflect the brand’s identity. Delivered in print-ready files, including options for various individuals within the company, with consideration for materials and finishes.

  • Stationery Design

    A complete set of branded stationery including letterheads, envelopes, and complimentary slips. Designs are provided in both print-ready and digital formats.

  • Marketing Collateral

    Design of essential marketing materials such as brochures, flyers, posters, and banners. These materials are tailored to effectively communicate the brand’s message and are delivered in various formats suitable for print and digital distribution.

  • Social Media Branding

    A cohesive set of profile and cover images, post templates, and style guides for social media platforms (e.g., Facebook, Instagram, LinkedIn). These assets ensure a consistent brand presence across social media channels.

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

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