Hispano Suiza Infotainment Design by Jorge Gutiérrez MarcoHispano Suiza Infotainment Design by Jorge Gutiérrez Marco

Hispano Suiza Infotainment Design

Jorge Gutiérrez Marco

Jorge Gutiérrez Marco

Designing a digital cockpit for the Hispano Suiza Carmen Sagrera

Hispano Suiza infotainment design
Hispano Suiza infotainment design
While at FutureBrand Spain, I contributed to the digital experience for the Hispano Suiza Carmen Sagrera, the newest member of the Carmen family.
The work focused on creating an infotainment experience with the same character as the car: refined, distinctive, and rooted in the Hispano Suiza brand.

Digital instrument cluster

I worked extensively on the digital instrument cluster, bringing together classic automotive cues with a more contemporary interface. The cluster was fully animated in Adobe After Effects, giving the experience motion and presence without losing clarity.
Digital instrument cluster
Digital instrument cluster

Infotainment system

The main infotainment screen was refreshed to align with Hispano Suiza’s current brand direction, which I also contributed to during my time at FutureBrand.
The interface extended the brand into the vehicle, balancing a premium visual language with the needs of an in-car experience.
Hispano Suiza infotainment interface
Hispano Suiza infotainment interface

Digital clock

I also designed the small all-digital clock positioned above the infotainment display. It gave this distinctive physical feature a digital expression that felt consistent with the rest of the cockpit.

My contribution

Digital instrument-cluster design and animation
Infotainment UI design
All-digital clock design
Brand-aligned digital experience work at FutureBrand Spain

Result

A cohesive digital experience for the Carmen Sagrera that connects the vehicle’s heritage with a modern interface and motion system.
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Posted Sep 6, 2024

UI design for the Hispano Suiza Sagrera - a €2.9M hypercar. Infotainment system and digital clock designed for one of the world's most exclusive vehicles.