Konpo® is one of the world's most visionary design studios of the moment. Originally known as LIFT, they undertook a rebrand to establish themselves as a pioneering partner for tech companies, specializing in designing software products used by millions globally.

Their core value lies in becoming an integral design component within their clients' teams, which inspired the creation of the name "Konpo" and their unique, distinctive symbol.

The main challenge for the visual identity was to create a logotype that not only expressed the core idea behind it but also served as an iconic symbol, instantly recognizable by clients, teams, and collaborators across the most relevant platforms and productivity apps.

A symbol so simple that anyone could easily type it → ⸬ Konpo® To achieve this, we created a UNICODE version of the logo UNICODE SYMBOL U+2E2C.

Under the concept that ⸬ Konpo® is a software design team specializing in branding, websites, products, and systems from 0 → 1, we developed a visual language that reflects the idea of dots coming together and organizing under our guidance. This design approach symbolizes how our team integrates and directs various elements to create cohesive and effective solutions.

A selective use of color was thoughtfully crafted, embracing the philosophy of eliminating the unnecessary.

The focus was on selecting only the most distinctive colors that reflect the unique identity of ⸬ Konpo®. These colors ensure the brand is immediately recognizable across all platforms, creating a strong visual presence that is both memorable and impactful.

By using a minimalistic yet bold approach, the palette enhances Konpo®'s ability to stand out while maintaining a consistent and cohesive brand image.

Iteration not perfection.

Agility not process.

People not users.