Overview

Oikos is an architectural & interior design studio that has changed direction and is now reimagining the world through architecture and interior design, creating experiential, unique and aspirational spaces.

Roles: UX/UI designer, Framer designer & developer, Brand strategist & Art director.

Tools used: Framer, Figma, Photoshop, Premiere Pro, After Effects.

Industries: Architecture, Interior design.

Capture the essence and style of Oikos' architectural and interior design projects and reflect it into its brand, creating a visual universe that is fully aligned with the brand.

The ultimate goal is to build a strong, consistent and long-lasting brand that gains strength and authority in the industry, as well as to build a website that attracts potential customers with high purchasing power who are interested in the services and get them to schedule a call.

To achieve the goal, the following strategic decisions have been made:

Building a consistent brand that is aligned with the brand's values, mission, vision, and style.

Selecting Framer for web development in order to allow the client to add projects easily by using the CMS (Content Management System).

Designing the website around services and projects, making them stand out.

Creating the website structure with purpose, ensuring that it functions as a sales funnel and leads the user to schedule a call.

Prioritizing SEO in order to position the website on top of google and therefore attract more potential customers.

Creating a persuasive copy.