Freelance Marketing Strategists in LisbonFreelance Marketing Strategists in Lisbon
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Raquel Ferreira's avatar
Raquel Ferreira
Lisbon, Portugal
Social Media Strategist | Growth & Conversion
New to Contra
Social Media Strategist | Growth & Conversion
Cover image for A Mother’s Day campaign concept
A Mother’s Day campaign concept designed for a restaurant, focused on emotional storytelling and audience engagement. The idea transforms a seasonal menu into a collection of personal stories, where each dish is inspired by the favourite meals of the mothers behind the team. Through short video content, these stories are shared alongside reflections on care, memory, and everyday moments of love. To extend the experience, the audience is invited to participate by suggesting dishes and sharing their own stories, creating a sense of collaboration between brand and community. The goal is to move beyond traditional promotional campaigns and create emotional relevance, strengthening the connection between brand and audience through authenticity and shared experience. This project completes a series of conceptual works exploring branding, content strategy, and audience connection across different industries.
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Cover image for Maison Noir is a conceptual
Maison Noir is a conceptual project developed to explore how a luxury watch brand can be positioned beyond visibility, focusing instead on perception, discretion, and long-term value. In a market often driven by status display and recognisable symbols, this project takes a different approach, building a brand that communicates through subtlety rather than exposure. The goal is to create a product that complements the individual, reinforcing presence without competing for attention. The brand is designed for women in positions of responsibility and influence, who value quality, intention, and timeless design over trends or over displays of status. Rather than appealing to a broad audience, Maison Noir focuses on resonance with a specific mindset, one that understands that true luxury is not about being seen, but about how one is perceived.
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Cover image for I’ve been working on a
I’ve been working on a conceptual project focused on building a clear and consistent brand strategy for a Pilates studio in a highly competitive market. The goal was to explore how a brand can stand out beyond trends, combining strong positioning, intentional communication, and content that connects with the right audience.
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Cover image for Many IT companies communicate in
Many IT companies communicate in highly technical terms, which can make it difficult for non-technical audiences to understand the real value behind their services. The challenge is not a lack of expertise, it is how that expertise is communicated. When technical topics are simplified and connected to real business impact, they become more relevant and easier to understand. A slow or poorly optimised website, for example, is not just a technical issue, it can directly affect user experience, trust, and revenue. The goal of this type of content is not immediate conversion, but awareness and education. By helping businesses recognise potential problems early, we create understanding, build trust, and position the brand as a reliable reference when solutions are needed. In the long term, clarity leads to authority, and authority leads to opportunity.
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Marketing Strategist(3)
Beatriz Martins's avatar
Beatriz Martins
Lisbon, Portugal
Business Communication | PR & Marketing
Business Communication | PR & Marketing
Cover image for Social Media Copywriting
Social Media Copywriting
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Cover image for Communications Department
Communications Department
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Cover image for Landing Page
Landing Page
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Marketing Strategist(2)
Sílvia Pinho's avatar
Sílvia Pinho
maxLisbon, Portugal
I turn social strategy + UGC into *actual* revenue
$10k+
Earned
13x
Hired
5.0
Rating
263
Followers
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I turn social strategy + UGC into *actual* revenue
Cover image for 255% Month over Month growth for a Wedding Brand
255% Month over Month growth for a Wedding Brand
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Cover image for I built a machine that
I built a machine that turns you into a literal GOAT 🐐 Introducing The GOAT-i-fyer, my official submission for the #ElevenCreative Challenge! Drop in any selfie, and this multi-node template will show you how you'd look as a fabulous goat - PLUS it'll build a fully voiced, lip-synced version of your new alter-ego. What makes this a true G.O.A.T. workflow: ⭐ It scans your photo and maps your unique real-world traits (like your hair color, expression, or accessories) directly onto a high-fidelity goat avatar ⭐ It doesn't stop there - it also scripts a punchy, spoken monologue that syncs perfectly to the goat's mouth movements Try out the template, and PLEASE show me your results in the comments! 👉 https://elevenlabs.io/app/templates/QdAwwRVeW4yi2QFWp84K & if it makes you laugh, smash that UP-GOAT button (if not now, when?) 👇
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Cover image for As a social media marketer,
As a social media marketer, I hit the same wall constantly: brilliant small businesses want to create scroll-stopping video content, but they don't quite have the budget for a full-scale monthly marketing retainer yet. Instead of turning them away, I decided to productize my strategy. Just finished building Springboard - a mobile AI Creative Director app that generates un-boring, high-retention post concepts on demand. The Tech & Build: 📱 Built entirely on Bubble’s native mobile builder 🤖 Powered by the Anthropic (Claude) API to deliver visual scripts, dynamic hooks, and a creative twist 💳 Built-in a paywall strategy (after 3 free idea tokens, you get the option to choose a weekly/monthly premium subscription tier to generate endless ideas) The Future Strategy: This isn't just a prototype. I’m taking this all the way to the App Stores!! My goal is to continuously feed it my own marketing data, up-to-date trends, and working hooks into the backend as I learn them, making this the ultimate offer for clients who want elite strategy at a fraction of the cost. Feel free to share your thoughts or any feature ideas in the comments! PS: app name is Springboard and I believe ID is hello-76775
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Cover image for As creative freelancers, our best
As creative freelancers, our best work often finds itself buried in a desktop portfolio folder because we are simply too busy - or too tired - to do outreach and pitch ourselves (please tell me I'm not alone in this!) The Momentum Machine changes that. Built entirely on Melius, this interactive, multi-agent workspace takes your raw, messy project assets (images, videos, text, or analytics screenshots) and instantly transforms them into a compounding business development ecosystem. Instead of tackling projects individually, it builds a "snowball effect" where one client effortlessly generates the next. 🔗 Melius Project Link: https://app.melius.com/projects/8d06081b-be00-4f6d-9bb9-dff7d2fe9120/canvas/68c66aba-2fa1-48b9-a594-44bfd48c9c58 You can watch the video to see how it works in the backend and the thought process behind it, but essentially it goes like this: ⭐ The freelancer drops their project files (e.g., product photos, a text testimonial, or a cropped screenshot of analytics). ⭐ Node A uses advanced data extraction and OCR to scan the uploads, extracting any key metrics or features of your work. ⭐ Node B infers the creative style and outputs 5 to 10 complementary, non-competing industries that could be a good fit for you. ⭐ Node C weaves the raw data into a high-conversion marketing narrative structure: Hook ➔ Struggle ➔ Aha! Moment ➔ Hero Stat ➔ Closed Loop. ⭐ And then the final outputs: a case study, cold email pitch draft (to pitch those complementary industries we identified in node B), a Contra portfolio entry, and a video script to promote your work. PLUS a bonus Contra portfolio cover and a b-roll video in case you don't feel like being on camera for any reason. PS: building this on Melius was incredibly intuitive - my favorite feature by far being how the agents interact with you in chat during the creative build - instead of just giving a generic output, they prompted me with intelligent follow-up questions with multiple choice answers to fill in the strategic blanks. It genuinely feels like collaborating with a sharp creative partner rather than just using a tool.
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Marketing Strategist(1)