Develop a Landing Page to increase customer conversion and position D2Y as a technological partner in the dental sector in Portugal by addressing the challenges of clinics in the digital transformation.
Solutions
Analysis of the dental sector and the needs of clinics;
Gathering information on websites and communication channels;
Creation of a framework focused on conversion and digitalization;
Persuasive copywriting with clear CTAs tailored to the target audience.
Results
The first campaign, the landing page, achieved an opening rate of 37.2%, and 1.2% clicks and generated one contact.
After segmenting the audience, the results increased to a 75.3% open rate and 2.1% clicks.