Raquel Ferreira
Social Media Strategist | Growth & Conversion
New to Contra
Raquel is ready for their next project!
A Mother’s Day campaign concept designed for a restaurant, focused on emotional storytelling and audience engagement.
The idea transforms a seasonal menu into a collection of personal stories, where each dish is inspired by the favourite meals of the mothers behind the team. Through short video content, these stories are shared alongside reflections on care, memory, and everyday moments of love.
To extend the experience, the audience is invited to participate by suggesting dishes and sharing their own stories, creating a sense of collaboration between brand and community.
The goal is to move beyond traditional promotional campaigns and create emotional relevance, strengthening the connection between brand and audience through authenticity and shared experience.
This project completes a series of conceptual works exploring branding, content strategy, and audience connection across different industries.
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Many IT companies communicate in highly technical terms, which can make it difficult for non-technical audiences to understand the real value behind their services.
The challenge is not a lack of expertise, it is how that expertise is communicated.
When technical topics are simplified and connected to real business impact, they become more relevant and easier to understand. A slow or poorly optimised website, for example, is not just a technical issue, it can directly affect user experience, trust, and revenue.
The goal of this type of content is not immediate conversion, but awareness and education. By helping businesses recognise potential problems early, we create understanding, build trust, and position the brand as a reliable reference when solutions are needed.
In the long term, clarity leads to authority, and authority leads to opportunity.
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Maison Noir is a conceptual project developed to explore how a luxury watch brand can be positioned beyond visibility, focusing instead on perception, discretion, and long-term value.
In a market often driven by status display and recognisable symbols, this project takes a different approach, building a brand that communicates through subtlety rather than exposure. The goal is to create a product that complements the individual, reinforcing presence without competing for attention.
The brand is designed for women in positions of responsibility and influence, who value quality, intention, and timeless design over trends or over displays of status. Rather than appealing to a broad audience, Maison Noir focuses on resonance with a specific mindset, one that understands that true luxury is not about being seen, but about how one is perceived.
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I’ve been working on a conceptual project focused on building a clear and consistent brand strategy for a Pilates studio in a highly competitive market.
The goal was to explore how a brand can stand out beyond trends, combining strong positioning, intentional communication, and content that connects with the right audience.
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