Brand Development & Digital Launch for Sustainable Startup
Stefanie Raschke
Led an all-around, multi-month brand development and digital launch project for a sustainable fashion startup, creating a cohesive, eco-conscious identity and a conversion-optimized Shopify store. Collaborated closely with founders to align brand vision with a compelling visual and messaging strategy that authentically reflected the startup’s commitment to sustainability.
E-commerce & User Experience: Developed a user-friendly Shopify store with optimized navigation and checkout processes, designed for seamless customer experience and conversions.
Brand Identity, Content Creation & Influencer Marketing: Built a consistent visual identity, crafting engaging social media content to establish a community around the brand’s eco-focused mission. Coordinated with influencers to amplify reach and credibility among target audiences.
Marketing Campaigns & Data-Driven Insights: Planned, executed, and refined campaigns over several months, using analytics to drive engagement and optimize targeting, resulting in measurable growth in reach, customer engagement, and brand awareness.
This extensive project allowed me to deepen my digital marketing expertise and contribute meaningfully to a brand dedicated to sustainable fashion.
Shopify Development & E-commerce
Landing Page
Product Categories
Product Category Page
Social Media & Brand Identity
Social Media Content Creation
Influencer & Testimonials
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Posted Oct 30, 2024
Led multi-month brand launch for a sustainable startup, creating an eco-friendly identity, Shopify store, social media strategy, and influencer outreach.
