I had the exciting opportunity to collaborate with a tech startup whose mission is to build simple yet powerful apps for Wix, making them accessible to non-tech-savvy users. My approach was to create a brand identity and voice that not only captured their core values of simplicity and innovation but also felt personal and authentic to their journey. I designed a complete brand kit, including fonts, a thoughtfully chosen color palette. In addition, I crafted the brand’s voice to ensure it resonated with their audience, making their technology feel approachable and easy to use. This project was a rewarding blend of creativity and strategic thinking, and I’m proud of how the identity and voice reflect the startup’s mission to empower users through simple, yet powerful, tools.