Suup Repositioning Launch Campaign

Goal: CREATE A LAUNCH CAMPAIGN based on the client’s briefing with:

Social Media Strategy (Instagram): How, when, and why to post.

Create 3 content ideas/formats for Instagram with example captions (with instructions for the designer).

Ideas for events, promotions, and partnerships.

Background: Homemade soups made fresh every day. A classic in Portuguese homes and true comfort food. But why is soup still seen as something only for babies and elderly people? Soup is very versatile: it can be a starter or main dish, smooth or chunky, vegan or boosted with meat, fish, pasta, or rice. From vegetable cream soups to French onion soup, the brand’s goal is to reposition soup as a younger, more appealing product that reaches a wider audience, not just health-conscious consumers.