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Heed Collective

Building cultures through Brand Systems

$50k+: Earned

9x: Hired

5.0: Rating

534: Followers

Top

Building cultures through Brand Systems

Cover image for Ażtunagle Creative Agency Website Design and Development

Ażtunagle Creative Agency Website Design and Development

1

5

47

Cover image for Discover COCO: Minimalist Packaging with Intentional Design

What if minimalism isn’t less — but more intentional? This is COCO — a finished packaging system built on restraint. Clean hierarchy, deliberate typography, purposeful whitespace,reduced elements. But the key shift is here: → material becomes the design. → The aluminum isn’t just a container it defines the color, the light, the presence. A few intentional decisions: 1. Removing everything that didn’t carry meaning 2. letting hierarchy guide instead of decorate 3. treating material as the primary visual layer For me, minimalism is not less design — it’s more attention to every detail.

48

113

3.6K

Cover image for Curious: What’s missing in most

Curious: What’s missing in most brand systems, in your opinion? For me, the brand guidelines system we develop at Heed Collective (https://www.instagram.com/heedcollective_/) must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth. Building structures that guide how a brand behaves, adapts, and scales across every touchpoint. What makes it work: — decision-making logic, not just rules — flexible systems, not static files — consistency with room to evolve We don’t launch brands — we build culture for humans, ethically. And one thing we always add: → Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.

1

37

123

3.9K

Cover image for It all starts with strategy

It all starts with strategy — and grows into a visual system. Our work for Specialty Coffee Cosmetics COCO began with clarity: defining positioning, tone, and the deeper narrative behind the brand. From there, the visual language emerged — not as decoration, but as a natural extension of meaning. Brand is not what you design first. It’s what you understand first. Then you build.

8

45

2.4K

Framer Developer & Designer • anothervisionlab.com

$5k+: Earned

5x: Hired

5.0: Rating

9: Followers

expert

Framer Developer & Designer • anothervisionlab.com

Cover image for [SaaS] Printmatic - UI/UX design for Custom Apparel platform

[SaaS] Printmatic - UI/UX design for Custom Apparel platform

0

7

Cover image for ONDA: rapid Landing Page development for marketing campaign

ONDA: rapid Landing Page development for marketing campaign

0

4

Cover image for Website Migration and Redesign for Alex Villas Group

Website Migration and Redesign for Alex Villas Group

0

0

Cover image for Website migration & development for Productlane

Website migration & development for Productlane

1

3

Copenhagen, Denmark

Freelance product and website designer

$25k+: Earned

1x: Hired

4.5: Rating

38: Followers

expert

Certified Partner

+2

Freelance product and website designer

Cover image for Alva · Design system and product design

Alva · Design system and product design

0

10

Cover image for Thriva · Website and product design

Thriva · Website and product design

2

46

Cover image for Pleo onboarding · Product design

Pleo onboarding · Product design

8

141

Cover image for Kernel · Website design & build

Kernel · Website design & build

2

61

FullStack Designer & Webflow Professional Partner.

1x: Hired

5.0: Rating

68: Followers

Top

Certified Partner

+1

FullStack Designer & Webflow Professional Partner.

Cover image for Clienty on Behance

Clienty on Behance

0

36

Cover image for Umedic - Like Uber but for medicine

Umedic - Like Uber but for medicine

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35

Nubceo - Product Design & Brand

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29

Cover image for Armamos un PRODE para el

Armamos un PRODE para el Mundial 2026 puertas adentro de la agencia y nos dio tanta manija que lo abrimos a todos. Gratis, sin app que bajar, con grupos privados. Lo vamos a mejorar semana a semana... se vienen cositas http://prode.ander.agency

1

18

461

Web Designer & UX Consultant

$5k+: Earned

5x: Hired

5.0: Rating

33: Followers

Top

Club

Web Designer & UX Consultant

Cover image for American Bird Conservancy (UX Research)

American Bird Conservancy (UX Research)

0

18

Cover image for Adobe Summit 2025 Website (UX/UI Design)

Adobe Summit 2025 Website (UX/UI Design)

34

361

Cover image for Zillow Homepage Search (UX Design)

Zillow Homepage Search (UX Design)

18

164

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proBerlin, Germany

Your Fractional Product Designer

27: Followers

Your Fractional Product Designer

Cover image for Adjust Onboarding Redesign

Adjust Onboarding Redesign

0

10

Cover image for Enhance business reputation with AI

Enhance business reputation with AI

0

5

Cover image for A good landing page doesn’t try to say everything, it says t...

A good landing page doesn’t try to say everything, it says the right thing fast. This page is a great example of: • Clear intent • Strong hierarchy • Minimal friction • Design that supports the goal, not the ego Simple, focused, effective. I design and develop the landing page in Framer

18

228

Cover image for I realize that no-code tools like Lovable are excellent for ...

I realize that no-code tools like Lovable are excellent for building small projects. So I decided to have fun and made a test call. Are you kidding me? That measures partners' mental health. Some couples didn't want to take the test 😂 Would you like to use my prompt and check out the results?

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13

317

BrightStudios®

maxBarcelona, Spain

Brand and web design for startup at inflection points

$750k+: Earned

72x: Hired

4.9: Rating

4.9K: Followers

Top

expert

+24

Brand and web design for startup at inflection points

Cover image for American Documentary • Information Architecture & Wireframes

American Documentary • Information Architecture & Wireframes

2

77

Cover image for Luminus • Information Architecture & Wireframes

Luminus • Information Architecture & Wireframes

5

97

Cover image for Augment MBA – Premium Landing Page

Augment MBA – Premium Landing Page

12

499

SUPAHUMANS — The AI brand that refused to look like one

26

886

Web Design · UX · Framer Expert · Insomniac Capricorn ♑️

$100k+: Earned

30x: Hired

4.9: Rating

1K: Followers

Top

expert

+3

Web Design · UX · Framer Expert · Insomniac Capricorn ♑️

Cover image for Ascent.ai · B2C SaaS Product Design

Ascent.ai · B2C SaaS Product Design

2

110

Cover image for EMPIRE · Independent Record Label — Framer Commerce Web Dev 💻

EMPIRE · Independent Record Label — Framer Commerce Web Dev 💻

23

1K

Cover image for Whop HigherEd · Building Entrepreneurs — Framer Web Dev 💻

Whop HigherEd · Building Entrepreneurs — Framer Web Dev 💻

59

1.4K

Cover image for c23 Labs · Private Tattoo Mentorship — Framer Web Dev 💻

c23 Labs · Private Tattoo Mentorship — Framer Web Dev 💻

31

1.6K