Luminus • Information Architecture & Wireframes

Creating a Seamless and Scalable User Experience for a High-Tech Lighting Company

Luminus, a leader in lighting solutions, needed a full UX overhaul for their website to improve navigation, product discoverability, and user engagement. I was approached by Paper Tiger to lead the UX process, focusing on structuring a clear information architecture, designing user flows, and creating detailed wireframes.

Luminus’ existing website was outdated, lacked a clear structure, and made it difficult for users to find relevant information about their products and applications. Key issues included:

• Unclear Navigation: Users struggled to find specific product categories and technical resources.

• Poor Content Organization: Important sections were buried, making product discovery inefficient.

• Lack of a Scalable System: The site wasn’t flexible enough to accommodate future content and product expansions.

• Inconsistent User Experience: Pages lacked a uniform layout and interaction patterns.

The goal was to redesign the website’s information architecture and wireframes to create a user-friendly, scalable, and structured digital platform.

To build a strong foundation, I conducted:

• Competitor Analysis: I studied leading tech and lighting industry websites to benchmark best practices.

• User Needs Assessment: Understanding how different user groups (engineers, designers, distributors) interact with Luminus’ products.

• SEO & Content Strategy Alignment: Ensuring that the structure supports discoverability and high-quality content presentation.

✔ Simplify Navigation: Make it easier for users to find relevant pages.

✔ Improve Content Hierarchy: Establish a clear structure for products, industries, and applications.

✔ Design for Scalability: Ensure the website could grow with new products and categories.

✔ Enhance User Journey: Guide visitors to key actions like product discovery, downloads, and contact.

I designed a new sitemap that provides logical grouping of products, applications, and resources, making navigation intuitive.

🔹 Primary Sections: Homepage, Products, Applications, Technology, Resources, News, About, Contact

🔹 Subsections: Organized into scalable categories like LED types, power solutions, industry applications, and support tools.

With the sitemap finalized, I moved on to low-fidelity wireframes to establish the page structures, layouts, and user flow.

🔹 Modular Page Templates: Created flexible wireframes that could be used across different product and industry pages.

🔹 Navigation Overhaul: Redesigned the menu and filters for an intuitive browsing experience.

🔹 Product Exploration Focus: Pages were optimized to showcase technical specs, images, and product applications effectively.

🔹 Clear CTAs: Strategically placed calls-to-action for product inquiries, downloads, and contact.

✅ Simplified Navigation: Restructured the menu and internal linking for seamless exploration.

✅ Scalable Page Components: Designed templates that could adapt to new content without breaking consistency.

✅ Enhanced Product Pages: Focused on clarity, technical details, and user flow optimization.

✅ Improved Resource Section: Made technical downloads, whitepapers, and datasheets more accessible.

🚀 Streamlined UX: A well-structured site that makes product discovery effortless.

📈 Improved Content Organization: A scalable system for managing future products and resources.

🔍 Better User Journey: Users can now easily navigate between products, applications, and industry solutions.

This project was a deep dive into structuring complex information for a technical audience. By redefining the information architecture and wireframes, I helped Luminus achieve a more intuitive, scalable, and future-proof website.

🚀 Want to build a better digital experience for your brand? Let’s talk!