Built with Framer
Website migration & development for Productlane
Taras Kindrat
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Posted Jan 16, 2026
Migrated Productlane's site to Framer, boosting SEO and scalability.
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Timeline
May 23, 2024 - Jul 20, 2024
Clients
Productlane
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Migrating Productlane from a hard‑coded site to Framer for speed, SEO, and scalability
Productlane, a SaaS platform helping product teams centralize feedback, had a marketing site built on a hard‑coded stack. Every update required developer involvement, slowing their go‑to‑market cycles and limiting control for the marketing team.
Deliverables:
Client: Productlane (Scaleup)
Year: 2024
Timeline: 2 months
Live website: Productlane
Product page
Rebuilding for Performance, Agility, and Growth
Another Vision partnered with Productlane on a multi‑month engagement to deliver a complete migration and rebuild in Framer.
Built and optimized the Framer site with reusable CMS architecture
Scale across tens of pages and rich content items
Improve SEO performance with best practices baked in
Give marketing independence for updates and campaigns
Features sections
Working with Taras on rebuilding a website in Framer was a great experience, very solution-oriented, fast, and reliable.
Ann Kathrin Reitmeyer
Head of Growth at Productlane
Unlocking Faster GTM, lower costs, and stronger visibility
Productlane needed more than a site refresh - their hard‑coded website was slowing GTM speed, blocking SEO growth, and leaving their marketing team dependent on developers. Another Vision delivered a new Framer system that scaled with their content and empowered marketing independence.
Cost savings: Reduced reliance on dev resources, saving thousands monthly
Unlocked scalability: 20+ pages and 50+ CMS items successfully migrated into a structured, easy‑to‑expand system
Organic reach: SEO upgrades set stronger foundations for traffic growth
Speed to market: Updates that once required developers can now be shipped instantly by marketing