Adobe aimed to revamp the 2025 Summit website to enhance user experience, streamline navigation, and align with updated branding. The previous years site had issues with content hierarchy and a cumbersome registration process, particularly on the pricing page.

The redesign led to a more intuitive and visually appealing website. Notably, the revamped pricing page allowed users to select their discount type directly, automatically applying the appropriate code and simplifying the registration process. This enhancement improved user satisfaction and increased registration efficiency.

A key highlight of the redesign was the reimagined pricing page, which introduced a dynamic, user-friendly interaction for applying discounts. Instead of manually entering codes, users could simply select their discount type, streamlining the registration process and improving overall usability. This innovation significantly reduced barriers to registration, enhancing the user experience and driving higher conversion rates.