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Cover image for Property Investor Blueprint Challenge Result:
Property Investor Blueprint Challenge Result: 1,500 registrations. 600 live attendees. 40% show rate. Before: Property Filter needed a flagship lead generation event. There was no event infrastructure, no creative system, and no automation to handle registrations at scale. What I built: Co-Designed with the founders and executed the Property Investor Blueprint Challenge end-to-end. Topic strategy first: identified the highest-anxiety question in the target audience and structured a live challenge format around solving it. Drove registrations via paid media across Meta and Google using a creative library developed for the broader campaign. Built full HubSpot automation: confirmation sequences, multi-touch reminder flows, post-event lead nurture routed by attendance behaviour. All creative assets designed and produced in Canva using the brand system I built. After: 1,500 registrations. 600 live attendees that stayed for 3 days. 40% show rate, well above industry average for B2B webinars. The event became a repeatable acquisition and sales channel, not a one-off.
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