Question 1

How can I know if the freelancer is good at using Google Tag Manager (GTM)?

Accepted Answer

Ask for their past work with GTM. See if they have helped other businesses like yours. Check if they have certifications or took courses on GTM.

Question 2

What should I look for in a Google Tag Manager expert's profile?

Accepted Answer

Look for their experience with tags, triggers, and variables. See if they have worked with analytics and marketing before. Check their client reviews and ratings on recent GTM projects.

Question 3

How can I make sure the freelancer understands my project goals?

Accepted Answer

Share a clear project brief with your goals. Have a meeting to discuss each part of the project. Make sure they understand what you want to track and why.

Question 4

What details should I agree on before the GTM project starts?

Accepted Answer

Agree on what tags need to be made or fixed. Talk about the timeline and deliverable steps. Set rules for how you will both talk to each other during the project.

Question 5

What should I expect from a GTM freelance expert in terms of deliverables?

Accepted Answer

Expect implemented tags for tracking user actions. Ask for regular reports on how these tags perform. Also, expect advice on improving your site's tag setup.

Question 6

How do I know if the Google Tag Manager project is successful?

Accepted Answer

Check if you can see detailed reports about site visitors. Make sure the tracking works without breaking your site. See if there's an increase in important metrics, like conversions.

Question 7

What is important to discuss about the project's timeline with a GTM expert?

Accepted Answer

Decide on a start and end date for the project. Talk about any deadlines for each phase of work. Ensure you have time for testing and adjustments.

Question 8

How can I ensure good communication with the GTM expert?

Accepted Answer

Set up regular check-ins to discuss progress. Decide on the best way to communicate, like chats or video calls. Make sure both sides know who to contact if questions come up.

Question 9

What's the best way to handle updates or changes during a GTM project?

Accepted Answer

Plan for a process where changes are reviewed and approved. Make sure your expert explains the impact of these changes. Schedule time to discuss updates as they happen.

Question 10

Why is it important to test the tags implemented by the GTM expert?

Accepted Answer

Testing ensures the tags collect data correctly. It helps avoid any mistakes that might stop your site from working. Make sure everything runs smoothly before the project ends.

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