Supertails is a pioneering pet care company in India, offering both expert-led healthcare services and a vast selection of products like food, grooming essentials, and toys for dogs and cats. Their mission is to make quality pet care accessible to all, combining innovation and expert knowledge to serve pet owners across the country.

The project was developed by a skilled team, including:

Fullstack Engineer: Responsible for developing both the front-end and back-end of the eCommerce platform.

Web Developer: Focused on creating a seamless user experience for online shopping.

Shopify Developer: Worked on integrating Shopify to power the eCommerce functionality.

React: For building a responsive and dynamic user interface.

Shopify: To manage the eCommerce platform.

WooCommerce: For additional eCommerce functionality.

The strategy for Supertails was to expand their business from a successful retail operation to a national online platform. The focus was on building a robust eCommerce website that allowed users to shop for a wide range of pet care products while also accessing expert-led services.

eCommerce Website Development: Build a scalable platform using Shopify.

Brand Identity Design: Create a unique logo and brand visuals that represent Supertails' commitment to pet care.

SEO Optimization: Implement strategies to boost the site’s visibility and attract more traffic.

Digital Marketing: Launch campaigns that drive online sales and build Supertails' customer base.

The project followed a well-structured process to ensure a smooth transition to the online marketplace:

Discovery Phase: Understand Supertails’ brand values, products, and the services they wanted to offer online.

Design Phase: Develop a user-friendly interface that makes it easy for customers to find products and services.

Development Phase: Build the website on Shopify, ensuring it could handle a large inventory and integrate with various online payment systems.

Testing and Launch: Test the website to ensure a seamless shopping experience across different devices, then launch the platform.

Ongoing Support: Continue to provide updates and support to optimize the site and drive traffic through marketing campaigns.

Supertails faced a major challenge transitioning from physical retail to a digital platform. They needed an eCommerce website that would:

Offer a smooth and user-friendly shopping experience for a large range of pet products.

Allow integration of their expert-led healthcare services into the platform.

Increase their market reach and brand visibility across India.

Ensure an efficient way to manage a vast product catalog and handle online payments securely.

To meet these challenges, we:

Developed a scalable eCommerce platform on Shopify, ensuring it could grow as the business expanded.

Created a new brand identity and logo that reflected Supertails’ values of quality, care, and innovation.

Implemented SEO best practices to improve search engine rankings and drive more traffic to the site.

Launched targeted digital marketing campaigns that boosted Supertails’ presence in the online pet care market.

The launch of Supertails’ eCommerce platform brought about impressive results:

Increased Website Traffic: The new website attracted significantly more visitors within the first few weeks of launch.

Expanded Customer Base: Supertails reached pet owners across India, far beyond their previous retail limitations.

Stronger Brand Recognition: The new logo and brand identity helped build Supertails’ presence in the market.

Steady Growth in Online Sales: The company saw sustained growth in online sales, contributing to their overall business expansion.