Web Development and Marketing for CRONA Group
DC technolabs
Digital Marketer
SEO Specialist
Web Developer
React
WooCommerce
WordPress
Crona
About Client
CRONA Group is a leading property developer based in Cyprus, known for building modern homes. They hold the highest level construction license (‘A’A’ level), which allows them to deliver projects of exceptional quality. From the initial idea to the finished building, CRONA Group prides itself on completing projects quickly and with top-notch standards.
Table of Contents
Team Members and Tech Stacks
For this project, a talented team was assembled:
Digital Marketer: Focused on driving traffic and boosting CRONA Group's online presence.
SEO Specialist: Improved the site's ranking on search engines to bring in more leads.
Web Developer: Handled the technical aspects, such as building the website and integrating it with various tools.
Tech Stack used:
React: For building dynamic website features.
WooCommerce: Ensuring seamless e-commerce functionalities.
WordPress: Initial platform before migration.
Webflow: Final platform for better management and performance.
Strategy
The strategy involved creating a fresh and modern online presence for CRONA Group, focusing on both design and functionality. We aimed to make the website easy for users to navigate while providing CRONA Group with the tools to manage their property listings efficiently.
Steps taken:
Custom Web Development: Build a new website using Webflow CMS.
UX/UI Design: Create an intuitive and visually appealing design.
SEO and Marketing: Ensure the site attracts more visitors.
Lead Generation: Implement strategies to capture potential buyers’ information.
Property Management: Integrate real-time property data using ProfitBase.
Process
The process was broken down into several key phases:
Discovery Phase: Understand CRONA Group's needs and identify areas for improvement on their old website.
Design Phase: Create a modern, user-friendly design that reflects the premium quality of CRONA Group's properties.
Development Phase: Move the website from WordPress to Webflow CMS and integrate ProfitBase for real-time updates on property listings.
Testing and Launch: Ensure the website worked smoothly across all devices and browsers before launching it.
Ongoing Maintenance: Provide continuous support to keep the website updated and running efficiently.
Challenge
CRONA Group’s old website had several problems:
The design was outdated and did not appeal to modern users.
It was difficult for users to find property listings and project details.
Managing and updating property listings was complicated and time-consuming.
Their website didn’t generate many leads or bring in new clients.
They needed real-time updates on properties through an integrated system like ProfitBase.
Solutions
To solve these problems, we:
Built a new website using Webflow CMS, making it easier for CRONA Group to manage.
Designed a fresh, modern interface with improved UX/UI to attract potential buyers.
Integrated ProfitBase to allow real-time updates of property listings, ensuring that clients always had the latest information.
Implemented SEO and online marketing strategies to increase traffic and capture more leads.
Set up continuous maintenance and support to keep the website running smoothly.
Results
The new website was a great success and delivered significant improvements:
User Experience: The modern design and new sidebar allowed users to easily browse through real-time property listings.
Increased Traffic: After launching the site, CRONA Group saw a noticeable rise in visitors and engagement.
Ease of Use: CRONA Group’s staff could now easily update and manage the site using Webflow CMS.
Improved Property Management: With the integration of ProfitBase, property listings were always current and accurate, improving the overall user experience.
