Initial Challenges: Copysmith, a leader in AI copywriting, was facing significant issues with organic reach and underperforming Google Ads. Despite being a pioneer, their campaigns were seeing a high CPA of over $17 per signup, with less than 100 daily clicks and around 4,500 impressions. The challenge was to lower their CPA and increase visibility to compete effectively in the AI copywriting market. Strategic Approach:

Google Ads Optimization: Conducted a thorough data assessment and competitive review, introducing dynamic ad copies and snippets that resulted in a 20% reduction in CPA.

SEO Strategy: Focused on long-form, high-quality content and strategic link-building to improve domain authority and visibility.

International SEO: Enhanced SEO with international targeting and language optimizations to boost global traffic.

Landing Page Optimization: Refined user experience and landing page funnels through data-driven testing.

Google Ads CPA: Reduced from $17 to $1.75 per signup.

Conversion Rate: Increased to 9.46%.

Organic Traffic: Grew from 85 daily clicks to over 1,600 daily clicks, a 20-fold increase.

New Signups: Achieved over 45,000 new signups.

Conclusion: Through a combination of optimized Google Ads strategies, SEO enhancements, and landing page improvements, Copysmith saw a dramatic reduction in CPA and a massive surge in organic traffic, positioning them as a strong competitor in the AI copywriting industry.