1000s of Conversions in Bing Ads (MarTech SaaS)

Client Overview A MarTech SaaS company was struggling with their Bing Ads account. With a five-figure monthly ad spend, they had been unable to track conversions for several months. This lack of data made it nearly impossible to optimize their campaigns or gauge the effectiveness of their ads.

The Challenge The client’s primary issue was the complete breakdown of their conversion tracking system. Without accurate tracking, they were essentially flying blind, investing heavily in ads without any clarity on results. Their team needed a solution that would quickly fix the tracking issues and provide actionable insights into their ad performance.

The Solution I stepped in to address the problem and delivered results in just one week. Here’s what I implemented:

Fixed their existing conversion tracking setup to ensure accurate data collection.

Set up four key goals: “Signups,” “Trials Granted,” “Requests,” and “Enhanced Match.” These goals aligned with their business objectives and gave them a clear view of user actions.

Ensured seamless integration with their ad account, providing real-time tracking and actionable insights.

The Results The transformation was immediate. After months of uncertainty, the client could finally track conversions effectively. The newly established goals gave them detailed insights into their customer journey, helping them identify what worked and where improvements were needed.

Beyond Bing Ads The success of this project led to further collaboration. Impressed with the results, the client invited me to work on their Pinterest ad account. We carried the same level of precision and problem-solving to expand their marketing efforts across platforms.

Conclusion This case highlights how a focused approach to solving technical challenges can lead to significant business improvements. In just one week, I turned an underperforming ad account into a well-oiled machine, enabling the client to make data-driven decisions and maximize their ad spend.