Google ads management for a law firm
Satyam Pathak
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Posted Nov 29, 2023
Helped an Australia based law firm to close 3X more clients through effective campaign execution and optimization on Google Ads.
Client: Australia based criminal law firm
Objective:
To leverage Google Ads properly to acquire high-intent leads;
To 3X the number of inbound appointment calls from ads;
To improve the CPQL
Approach:
Campaign segmentation for different services (niches)
Radius targeting in operational post codes
Separate campaign for remarketing audiences on the basis of drop-off on website
KW expansion and scrubbing
Creative/ad-copies swap
New formats on discovery, display & performance max
Results:
Client's feedback on Upwork:
Satyam was extremely thorough with a close attention to detail. He was readily available and able to answer any questions promptly and efficiently. Would highly recommend.