Google ads management for a law firm
Satyam Pathak
Client: Australia based criminal law firm
Objective:
To leverage Google Ads properly to acquire high-intent leads;
To 3X the number of inbound appointment calls from ads;
To improve the CPQL
Approach:
Campaign segmentation for different services (niches)
Radius targeting in operational post codes
Separate campaign for remarketing audiences on the basis of drop-off on website
KW expansion and scrubbing
Creative/ad-copies swap
New formats on discovery, display & performance max
Results:
Client's feedback on Upwork:
Satyam was extremely thorough with a close attention to detail. He was readily available and able to answer any questions promptly and efficiently. Would highly recommend.
Like this project
Posted Nov 29, 2023
Helped an Australia based law firm to close 3X more clients through effective campaign execution and optimization on Google Ads.
