Integrated growth acceleration for a payroll platform
Satyam Pathak
Challenge:
Client was looking to accelerate their client acquisition through paid media. The challenge was to strengthen the lead flow and to improve qualification rate.
I was also asked to get incremental leads beyond the traditional cannabis industry. The focus companies were US based small and mid-sized businesses with strong requirements for payroll solutions.
Solution:
In order to better understand the audience, I looked into various data sources and historical performance. On the basis of the insights, I devised a full funnel strategy and aimed to balance both qualitative and quantitative perspectives throughout this process.
I proposed integrated solutions to the table, considering both the top and bottom of the funnel. Using the hyper-targeting to fuel digital advertising, quality leads were driven through bottom funnel audience targeting, consistent conversion rate optimization and more. With the completion of each stage, I also looked into the opportunity to optimize further.
Services provided:
Growth Marketing Strategy
Account Based Marketing
Multi-Channel Execution: Paid Search & Display
Conversion Rate Optimization
Website Analytics
Approach:
Results:
Client's feedback:
Satyam really helped in bringing the momentum to our marketing initiative for a very competitive space of payroll solutions.
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Posted Nov 29, 2023
Helped a saas payroll solution grow beyond it's niche by increasing MQLs by 3 times and decreasing cost/conv by 60% in 6 months.
