Turned Clicks into Cash

This case study focuses on a makeup and skincare brand struggling with low ROAS and profit from Google Ads. The brand aimed to enhance its online sales through paid advertising and to leverage multiple campaign types to reach its consumers.

I identified valuable keywords to reach target customers and optimized content to improve SEO and drive new users to the Website.

We leveraged educational content on YouTube to demonstrate product benefits and features and used high-quality images and videos to showcase products.

I set up detailed conversion tracking to measure the effectiveness of each campaign. The budget was allocated based on campaign performance and consumer behavior, focusing on high-converting keywords and ads. I also analyzed conversion data to make data-driven decisions.

Search Campaigns: Targeted beauty and skincare-related keywords. Shopping Campaigns: Highlighted various skincare products with detailed images. Display Campaigns: Reached beauty-conscious consumers on relevant Ibsites. YouTube Campaigns: Used video ads to build brand awareness and educate consumers.

Total Ad Spend: $80,000 Clicks: 24,000 Impressions: 1,800,000 Average CPC: $3.33 Conversion Rate: 4.5% Total Conversion Value: $240,000 ROAS: 3.00 Profit: $160,000