Increasing Sales for an E-commerce store

Double Two is a men's apparel brand selling wide range of formal and casual wear, such as shirts, knitwear, trousers, ties, and other accessories.

When I took over their account, the business had been generating a steady monthly revenue of approximately £5000 for over two months but struggled to expand further. With a monthly advertising spend of around £3000, the return on ad spend (ROAS) was approximately 1.5x. This limited growth could be attributed to their predominantly search-focused marketing approach, neglecting the potential of shopping campaigns.

With a budget of approximately £5500, the client aimed to achieve a minimum ROAS of 3x, which represented a significant increase compared to their current sales volume. It's worth mentioning that their average order value stood at around £40 when we started.

‍ The couple of strategies that I started implementing:

Increment the ad spend 20% every month to scale

Identified and prioritized the highest converting or popular products/categories on the website.

Implemented multi-buy promotions and year-round clearance sales to boost average order value (AOV).

Conducted campaign audits, revealing low ROAS for generic search terms. So, launched shopping campaigns encompassing all products.

Introduced dynamic search campaigns targeting the best performing category pages to capture cold traffic.

Tested brand campaigns in response to competitors running ads on the client's brand terms. Resulted in low-cost leads, increased returning customers, and higher AOV.

Improved product titles based on the converting search terms

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In a span of three months, the revenue surged from £5000 to £17000, accompanied by a remarkable ROAS of 400%+

I continued to scale the campaigns along with the business introducing new offers, better products and a really convenient website.

Launched competitor campaign

Ventured into smart shopping

Segregated products into separate campaigns with improved ROAS

Implemented dynamic remarketing techniques

Paused advertising for cheaper products, anything costing less than the usual cost per customer. Also excluded those with high views and clicks but insufficient buyers to balance ROAS.

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From April'21 to June'22:

The sales increased by 900%

AOV increased by 20%

Blended ROAS of 3x

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One proud achievement: 2022 Black friday sale did better than it ever did.

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Acknowledged challenges and recent development:

While search campaigns initially struggled due to high cost per lead, efforts were made to launch search campaigns targeting the best performing categories, resulting in a promising ROAS of 200%.

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As of today, the business is making £1,000+ a day consistently.

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Some random searches:

From a business standpoint, I have achieved a remarkable 99% increase in revenue for the client compared to the previous year, solely through Google Ads. This growth has significantly contributed to their overall business revenue, which has risen by 35%.