Campaign optimisation for a tech repair lead gen client

Client's budget - ₹3,00,000/ month

Onboarded - May'23

The client was getting around 300 leads on average monthly. They wanted to double their lead inflow while maintaining their CPA.

After a bunch of optimisations, conversion tracking fixes, landing page tweaks, in just a month I was able to achieve the following

120% Increase in leads with just 20% increase in budget (leads include form submissions + calls from ads/website)

45% reduction in CPL (fell from ₹650 to ₹350)

In June I was able to maintain this performance - gave 790 leads at CPL of ₹350.

July was even crazier, 878 leads at a CPA of ₹350

That's a growth of 150% in just 3 months with a 50% reduction in CPL (it's important to note that the budgets were increased gradually every month but didn't exceed the ₹3 lac limit. There was only a 25% increase in budget from April to July)

Also, the leads are cold traffic. Branded traffic is less than 10% of the total leads every month.

Consistently, over the months, 30% of the total business leads come from Paid ads.