Meta ads for apparel client - Ecommerce
Manasvini Ligga
Social Media Marketer
Performance Marketing Specialist
Facebook Ads
August'23 - mid Dec'23
Budget - £50 a day
Retargeting - 20% , Cold audience - 80%
Product - Men's Formal & Casual Shirts/Tshirts
Audience Targeting
Core Audience: Males aged 20-45 with an interest in fashion, luxury brands (Chanel, Gucci), shopping, and a high net worth individuals.
Full-Funnel Campaigns: The intent here was to generate more Initiate Checkout & Add to Carts to build a solid & lower cost Top of Funnel, while getting maximum transactions through re-marketing campaigns
Ad Creatives
10-15 seconds video ad; highlighting the fabric's texture and how they can be styled for various occassions.
Carousel ads that display multiple shirt options right from formal to casual to party-wear.
Offers
End of Season Sale; Upto 30% OFF
Buy 2 Get 10% Off, Buy 4 Get 20% Off
Campaign types
Remarketing
Lookalike
Interest based
Consistent ROAS of 450%+ MoM
AOV of £50
Cost per purchase £12
