Meta ads for apparel client - Ecommerce

August'23 - mid Dec'23

Budget - £50 a day

Retargeting - 20% , Cold audience - 80%

Product - Men's Formal & Casual Shirts/Tshirts

Audience Targeting

Core Audience: Males aged 20-45 with an interest in fashion, luxury brands (Chanel, Gucci), shopping, and a high net worth individuals.

Full-Funnel Campaigns: The intent here was to generate more Initiate Checkout & Add to Carts to build a solid & lower cost Top of Funnel, while getting maximum transactions through re-marketing campaigns

Ad Creatives

10-15 seconds video ad; highlighting the fabric's texture and how they can be styled for various occassions.

Carousel ads that display multiple shirt options right from formal to casual to party-wear.

Offers

End of Season Sale; Upto 30% OFF

Buy 2 Get 10% Off, Buy 4 Get 20% Off

Remarketing

Lookalike

Interest based

Consistent ROAS of 450%+ MoM

AOV of £50

Cost per purchase £12