A UK based bath accessories & furniture brand wanted to run ads profitably on Meta.
Daily budget - £30/ day
Client only wanted to focus on 2 particular bathroom brand ranges
AOV - £520
Campaign types tested:
Lookalike - Website data
Remarketing - BOF (A2C, Checkout) & MOF (Website visitors)
TOF Interest Based - Interests in home improvement, interior design, High net worth individuals, frequest travellers (as AOV is high) etc
Ad type - Carousals with best products from the range
Oct, 2023 - January 2024
Revenue - £13000
Cost - £1600
ROAS - 8x
Cost/purchase - £65
