Luella Fashion, a UK-based brand, aimed to enhance its Christmas marketing strategy by organizing a giveaway competition and increasing email signups through meta ads.

I was given a month to get them as much subscriptions as possible. The budget was £500 for the tenure. The most important part of meta ads:

Audience

Creatives In line with the brand's tone and colors, visually appealing creatives were developed, showcasing their best-selling apparel and emphasizing various benefits to potential subscribers. We made sure the subscription form should be as simple as possible to make it all seamless for the end user. Delving into the audience targeting, a strategic approach was taken. This is a common knowledge that existing users are more likely to sign up for newsletters compared to completely new audience who doesn't trust the brand or hasn't bought from them before. I also wanted to try getting in new TOF audience just to increase brand awareness & possibly get them new interested customers in the name of a competition.

Three distinct adsets were created - Completely new customer traffic, existing website traffic & users who at some point engaged with the brand's instagram account.

To my surprise, the TOF traffic was the cheapest & got the most signups compared to warm traffic. I was able to get the client 681 signups within a month. Each signup costing £0.6.