Creatives
In line with the brand's tone and colors, visually appealing creatives were developed, showcasing their best-selling apparel and emphasizing various benefits to potential subscribers. We made sure the subscription form should be as simple as possible to make it all seamless for the end user.
Delving into the audience targeting, a strategic approach was taken. This is a common knowledge that existing users are more likely to sign up for newsletters compared to completely new audience who doesn't trust the brand or hasn't bought from them before.
I also wanted to try getting in new TOF audience just to increase brand awareness & possibly get them new interested customers in the name of a competition.