Local restaurant scaled so client had to open another one

It's been exactly an year of working with this UK restaurant client. Onboarded in July 2023.

89 leads monthly scaled to 259 leads monthly. It is an upward graph of leads MoM from July 2023 to April 2024.

April'24 saw the highest leads at 387 for a CPA of 1.34

After April, the account has come to its average of 250 leads a month at CPA of 3

You may wonder why have the leads suddenly dropped after april & there is an uprise of CPA

It's due to a new competitor campaign launched which has a high CPA due to its competitive nature & the budget for this campaign was taken from the already running campaigns.

Nevertheless, the monthly leads have never dropped before account average of 232.

This was a completely newly launched restaurant & the client was really impressed with the performance considering there was no brand awareness.

The performance has been so good that the client ended up launching another restaurant in a different locality that is also being managed by me.

The conversions here stand for:

Reservation bookings

Calls

Map directions

What worked for the account:

Generic search campaign for cold audience - targeting only restaurant region

Generic search campaign for cold audience - targeting surrounding regions of restaurant (not too far off)

PMAX local store visit campaigns

Competitor search campaigns

Seasonal campaigns around annual dinners, christmas celebrations

As of July 2024 we are at 143 leads.