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Muna Anazodo's avatar
Muna Anazodo
Zagreb, Croatia
Helping businesses turn complex markets into clear decisions
5.0
Rating
13
Followers
Helping businesses turn complex markets into clear decisions
Cover image for B2B/B2C Research & Strategy for Luxury Furniture Brand.
B2B/B2C Research & Strategy for Luxury Furniture Brand.
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14
Cover image for Executive Summary Excerpt - Market Research for Startup
Executive Summary Excerpt - Market Research for Startup
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9
Cover image for Competitive Market Analysis for eCommerce Brand
Competitive Market Analysis for eCommerce Brand
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21
Cover image for UNICEF - Communications Planning for Social Impact
UNICEF - Communications Planning for Social Impact
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31
SimilarWeb(3)
Deepa Mohan's avatar
Deepa Mohan
United Kingdom
Startup & SME Marketing Strategist | GTM, Brand Positioning
5.0
Rating
6
Followers
Startup & SME Marketing Strategist | GTM, Brand Positioning
Cover image for Competitor Analysis Framework for Startup
Competitor Analysis Framework for Startup GTM Strategy I created a competitor intelligence framework for an MVP-stage edtech app to help define its market position, sharpen its go-to-market direction, and identify where the product could stand apart in a crowded student-tech category. The project focused on turning scattered competitor data into a clear strategic foundation for positioning, messaging, launch planning, and early-stage growth. The Challenge The student-tech market is crowded with platforms focused on engagement, peer connection, study support, university communication, recruitment, and campus communities. For a new product entering this space, the risk was clear: Without sharper positioning, the app could easily sound like another student platform. The goal was to identify a stronger market angle before moving into messaging, campaigns, or launch execution. I led the strategic research and competitor analysis behind the GTM foundation. My work covered: Competitor mapping Market positioning review Audience and channel analysis Feature gap review SWOT synthesis Launch checklist planning Strategic positioning recommendation This gave the product a clearer direction before execution started. The Approach I analysed 10 student engagement, community, and edtech platforms across positioning, target audience, acquisition signals, onboarding, monetisation, feature coverage, market strengths, weaknesses, and GTM patterns. The purpose was not to copy what competitors were doing. It was to understand the category clearly enough to find white space. Key Insight The research showed that many competitors were strong in one lane but weaker across the full student-life experience. Some were institution-first. Some focused mainly on academic support. Some leaned into student connection. Others relied heavily on community, search visibility, or university partnerships. The opportunity was to position the app as a student-first platform that could connect belonging, campus discovery, community, and institutional credibility. That insight helped move the product away from generic “student engagement app” messaging and toward a more differentiated GTM direction. Strategic Output The final framework helped define: A clearer category position A stronger student-first narrative Priority competitor gaps Core messaging direction Feature-led differentiation Launch and acquisition priorities A practical GTM checklist This research became part of the strategic foundation behind the product’s early growth approach. Result The strategic foundation contributed to a 0-budget growth approach that helped drive: 2,000+ account signups +1,200% month-over-month install growth 70% referral rate 27% average conversion rate
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Cover image for Competitor Analysis Framework for Startup GTM Strategy
Competitor Analysis Framework for Startup GTM Strategy
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Cover image for This is my framework for
This is my framework for competitor analysis for any brand, startup, or product before I build a marketing strategy. For The Campus App, this framework became the strategic foundation for positioning, GTM direction, and a 0-budget growth approach. Before building the strategy, I studied the student-tech landscape in detail to understand where the product stood, what competitors were owning, where they were weak, and which opportunities could help the app stand apart. The analysis looked at competitor positioning, audience, messaging, acquisition channels, onboarding, monetisation, community signals, GTM motion, and visible traction. It helped move the strategy away from assumptions and towards a clearer understanding of the market. The research revealed a strong gap. Many student platforms were either institution-led, academically focused, or too broad in their community positioning. This created an opportunity for The Campus App to build a more student-first strategy centred on belonging, peer connection, campus discovery, and community-led growth. The overall strategy was organic, student-native, and built around community behaviour rather than paid acquisition. Competitor intelligence shaped the messaging, launch channels, referral loops, and content direction, helping the product move with more clarity in a crowded market. The 0-budget growth approach helped drive 2,000+ account signups, +1,200% month-over-month install growth, a 70% referral rate, and a 27% average conversion rate through community-led acquisition and organic marketing
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Cover image for This is my LinkedIn thought
This is my LinkedIn thought leadership framework for founders, executives, and expert-led teams who want to build trust, authority, and visibility through LinkedIn. At Twimbit, I helped executives strengthen their LinkedIn presence and supported the wider team through LinkedIn workshops. The goal was to help leaders move beyond basic posting and build a clearer system for profile positioning, executive voice, content direction, engagement, and authority-building. My work focused on understanding each leader’s expertise, audience, industry context, and communication style before shaping their LinkedIn presence. This included profile positioning, content themes, thought leadership angles, post structure, and practical guidance on how to show up consistently without sounding generic. I also worked on LinkedIn visibility through content and ads. For example, I helped deliver 50,000+ LinkedIn reach for a Twimbit Open House event, combining platform understanding with campaign execution. I specialise in LinkedIn thought leadership, executive positioning, LinkedIn content strategy, company page growth, workshops, and LinkedIn ads. I have helped grow LinkedIn profiles from small audiences to 10K+ followers, built company pages from scratch, and developed systems for turning expertise into credible, repeatable content. I am currently working with the founder and executive team of Blob/Campus App to build their thought leadership presence. This includes analysing their current LinkedIn position, identifying gaps, shaping their voice, and building a practical plan to grow authority and visibility. This project showcases how I approach LinkedIn as more than a posting channel. For founders and executives, LinkedIn becomes a trust-building system: profile, voice, content, comments, campaigns, and consistency working together to create authority before the first conversation.
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78
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Dan Dragos's avatar
Dan Dragos
Sibiu, Romania
Growth Marketer | Ecommerce SEO, Google & Meta Ads
New to Contra
Growth Marketer | Ecommerce SEO, Google & Meta Ads
Cover image for Mastering Traffic: Transform Clicks into Customers with SEO ...
No one really says this out loud, but paid traffic brings you sales today. Organic traffic brings you sales tomorrow. And businesses that want stability use both — so they never depend on just one source. I’ve been through this myself — and you probably have too. I believed that if I built a good website and launched a few ads, the sales would naturally follow. I spent months working on the website. Made it clean, modern, beautiful. I was proud of it. Three months later, Similarweb — one of the world’s leading analytics tools — confirmed the stagnation. It’s very possible that your website shows the same pattern. And the sales… came rarely, expensively, and never consistently. Sometimes not at all. Meanwhile, I had 25,000 visitors on the days when social media drained my budget, sending me: cheap clickers curious people, not buyers users who take superficial actions, not meaningful ones That’s how social media campaigns work. 👉 You can check your own traffic here: https://www.similarweb.com/website/ On social media, ads don’t work if the pixel doesn’t receive the right signals. At the beginning, I made the same mistake: I launched ads without data, and the pixel learned from clicks — not from real actions. On Google, I discovered something different: platforms don’t convert because you have a budget, but because they clearly understand what you sell and who you sell it to. And you are active — you post, you reply — but your reach keeps dropping. Platforms are businesses. It’s “pay‑to‑play.” If you don’t optimise correctly, they show your content to whoever they want, not to the people you need. And if you pay without a strategy, you feed the platform — not your business. Optimisation means clarity, consistency, and a coherent message. It’s not personal. It’s algorithmic. And there’s something else: people don’t buy products. They buy from people they trust. The truth is simple: it doesn’t matter what you sell — it matters how people find you. And customers are already searching for what you offer. The question is: do they find you, or your competitors? Here’s the reality: 96.55% of pages receive no traffic from Google Source: https://wearesocial.com/us/blog/2025/07/digital-2025-july-global-statshot-report/ Organic traffic drives 300% more than social media Google organic = 57.8% of all web traffic Source: https://backlinko.com/seo-stats? If you don’t have SEO, backlinks, and optimised ads, opportunities are lost every single day. Not because your product isn’t good — but because people can’t find you. And because the algorithms don’t favour you. And here’s another truth: Too many options block decisions. Websites are full of menus, pop‑ups, buttons, links, chats. The brain doesn’t know where to go. It chooses the easiest option: to leave. This is the truth no one tells entrepreneurs: A business doesn’t grow from ads alone. It grows from the way all the pieces — traffic, messaging, website, content, authority — work together. This is a system. And in 90% of businesses, this system is exactly what’s missing. A system means the complete journey through which a customer reaches you: Who finds you. How they find you. What they see first. What they understand. What they feel. And what makes them stay. If this journey isn’t clear, neither ads, nor posts, nor the website can perform properly. It’s not a budget problem. It’s that the message reaches the wrong people, at the wrong time, through the wrong channel. This was the lesson that changed my direction. I stopped running campaigns without strategy and without optimisation. Because they brought a lot of traffic — but irrelevant, expensive, unstable traffic. Exactly what happens when ads are launched quickly, without data, without structure, and without a clear plan to attract the right people. And over the past 7+ years, I’ve learned how to grow with patience and small, consistent steps. Results appear when there is clear direction, solid strategy, proper execution, and correct optimisation. For over 7 years, I’ve been helping businesses become discoverable, understood, and capable of turning traffic — paid or organic — into real customers. Ads. SEO. Content. Authority. Strategy. All integrated, never chaotic. We collaborate based on clear objectives, public website data, measurable steps, and repeatable results. The key is simple: activity, clarity, and patience. I help — I don’t complicate. I guide you so we can grow together — with a complete system, not isolated tactics. If you want to see exactly where you can grow, I’ll prepare a free audit. And if you want to test the collaboration, I accept retainers based on dedicated time, expertise, and continuous involvement — the best way to see results first and decide afterwards. From the very first conversation, you receive practical recommendations, and I stay close throughout the process: constant communication, full transparency, and real‑time updates — with screenshots sent via WhatsApp or email at every important step. Let the results speak for themselves:
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Cover image for Summary: A POS technology company selling
Summary: A POS technology company selling all‑in‑one software and hardware solutions needed high‑intent leads with a limited £500 budget and no SEO authority. I structured and optimized multiple Google Search campaigns across product categories and buyer segments, focusing exclusively on users ready to purchase. Despite the lack of organic support, the campaigns delivered consistent conversions, strong CTR, and maximum performance from minimal spend. Tactics & Strategies: – High‑intent Search segmentation across POS packages, software, hardware, and industry verticals – Sales & Calls conversion setup for purchase‑ready users – Keyword refinement to remove curiosity traffic – Ad relevance optimisation for stronger CTR – Budget efficiency in competitive niches Execution: – Built a structured campaign architecture aligned with user intent – Implemented Sales & Call conversions for high‑quality leads – Refined keywords to focus on commercial intent – Created tailored ad groups for each segment – Applied ongoing micro‑optimisations to maintain CTR and conversions – Maximised the £500 budget by targeting only high‑intent segments Results: – 3.63K impressions from commercial searches – 229 clicks from users actively comparing solutions – 6.31% CTR in a competitive tech vertical – 3.06% conversion rate without SEO, backlinks, or authority – Consistent performance growth and qualified leads I rely on Google Ads data, Keyword Planner insights, and Google Trends validation to ensure every campaign targets real buyer intent. If you want efficient, intent‑driven Google Ads campaigns with measurable results, I provide fast communication and full transparency — including step‑by‑step updates and screenshots throughout the entire process.
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Cover image for Summary: A construction company needed predictable,
Summary: A construction company needed predictable, high‑intent leads while keeping ad spend efficient. I implemented a combined Google Ads + SEO strategy that delivered 9.9K clicks, 77.7K impressions and a 12.82% CTR, maintaining stable, high‑quality performance throughout the campaign. Tactics & Strategies: Google Ads Search optimisation SEO‑driven keyword mapping Quality Score improvements Negative keyword refinement Landing page SEO Local SEO alignment Conversion‑focused structure Execution: Developed a unified SEO + Google Ads keyword strategy targeting high‑intent construction services (renovations, roofing, structural work, local contractors). Improved ad relevance and landing page content to strengthen Quality Score and reduce wasted spend. Refined negative keywords to eliminate irrelevant traffic and maintain a clean, efficient search funnel. Applied small, consistent optimisations to maintain stable CTR and cost efficiency. Ensured alignment between paid search and local SEO signals to reinforce visibility in the service area. Results: 9.96K high‑intent clicks from users actively searching for construction services 77.7K impressions with strong visibility in competitive local markets 12.82% CTR, indicating excellent relevance and targeting Stable, predictable performance, ideal for service‑based businesses Improved lead quality and reduced wasted ad spend
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Cover image for Summary A guided‑tour company struggling
Summary A guided‑tour company struggling with low visibility and inconsistent bookings reached out for help. Their website lacked structure, topical relevance, and search visibility. By rebuilding their SEO foundation, strengthening their topical authority, and optimizing their digital presence, I generated 2,740,000 organic impressions — all with zero ad spend. My focus: maximum results, minimum budget, and consistent conversions. Tactics & Strategies – Topical Authority SEO to position the brand as a trusted leader in guided tours – Intent‑driven keyword strategy targeting travelers actively searching for tours – High‑quality content development (tour pages, guides, FAQs) – Google Business Profile optimization for stronger local visibility – High‑authority backlinks from travel platforms and niche directories – Technical SEO improvements for speed, structure, and indexation Execution – Implemented full on‑page SEO: metadata, headings, schema, internal linking – Built content clusters around destinations and tour categories – Strengthened local SEO with optimized Google Business Profiles – Monitored performance in Google Search Console and refined strategy – Supported organic growth with conversion‑focused Google Ads & Meta Ads Results This strategy delivered 2,740,000 organic impressions, higher CTR, stronger rankings, and a steady increase in tour bookings — all achieved with minimal budget and maximum efficiency. If you want the same level of growth, visibility, and conversions for your tourism brand, I can help you scale with a performance‑driven approach that wastes zero budget and delivers measurable results. Google Search Performance — Clicks & Impressions
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Yassine Oufkir's avatar
Yassine Oufkir
Temara, Morocco
B2B Sales & Strategy Architect | Automation for Growing SMBs
New to Contra
B2B Sales & Strategy Architect | Automation for Growing SMBs
Cover image for Affiliate Revenue Channel Validation for
Affiliate Revenue Channel Validation for a Global Hospitality Brand — North Africa Market Validated affiliate potential for Accor’s North African properties to drive incremental revenue without cannibalizing direct bookings. Audit: Assessed OTAs, influencers, and content publishers. Strategy: Built a Go/No-Go matrix with ROI projections. Execution: Identified 3 quick-win segments for pilot launch. Model: Delivered a zero-overhead, phased rollout plan. Outcome: Actionable execution roadmap delivered in 3 weeks. Scale: This framework is ready-to-deploy for any hospitality or e-commerce brand—no agency retainers, just results.
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Cover image for Pipeline Rebuild & Automation Stack
Pipeline Rebuild & Automation Stack for a Service-Based Events Business — Salesforce Developed a Salesforce-ready CRM architecture for Interworld Africa by migrating fragmented spreadsheet operations into a structured "revenue operating system." Using a "Done-With-You" model, I delivered a 4-stage pipeline, sanitized legacy lead data, and implemented automated workflows to enable precise revenue forecasting and lead tracking for their high-end event production business.
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Cover image for Full-Stack E-Commerce Launch — Zero
Full-Stack E-Commerce Launch — Zero to First Sale Architecture (Book Mindset) I launched BookMindset, a lean online bookstore in Morocco, transforming a $2.5k marketing budget into $10k revenue. By prioritizing high-value book bundles and automated fulfillment over complex UX, I achieved a 50% net profit margin. I build profitable, conversion-focused retail engines
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Cover image for Niche Audience Monetization Framework —
Niche Audience Monetization Framework — Building a Revenue Stack for a Sports Brand from Zero I transformed a local Moroccan sports team into a professional media asset. By engineering a 3-pillar content strategy and hosting high-value leadership events, I secured 4 corporate sponsors and elevated the brand’s institutional credibility. I don't just 'post'—I build revenue-ready platforms.
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60
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Defense Agency's avatar
Defense Agency
Kharkiv, Ukraine
Full-cycle marketing team | Strategy, SMM, Design, Ads
6
Followers
Full-cycle marketing team | Strategy, SMM, Design, Ads
Cover image for Marketing Strategy and Audit. Complex Solutions
Marketing Strategy and Audit. Complex Solutions
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5
Cover image for Development of trademarks, products, brands, names and logos
Development of trademarks, products, brands, names and logos
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Cover image for Digital advertising (Facebook Ads, Google Ads)
Digital advertising (Facebook Ads, Google Ads)
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Cover image for SMM: Management and Strategy
SMM: Management and Strategy
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5
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