I worked with Muna on several projects that shaped how I approach my work.
She blends strategic clarity with deep empathy, always spotting key details. At UNICEF, her youth research highlighted how education fuels growth. At Girl Effect, she led a brand repositioning that resonated across markets.
Muna’s real strength isn’t just her research or brand skills: it’s her deep listening, contextual sensitivity, and talent for turning complexity into human‑centered action.