Competitive Market Analysis for eCommerce Brand
Conducted initial market research for this Swiss jewelry brand and used web and social media analytics to inform strategic business decisions.
Brand Strategist
Business Consultant
Researcher
Google Analytics
SEMrush
SimilarWeb
UNICEF - Communications Planning for Social Impact
Strategic leadership of creative teams to develop visual & relatable communication strategies, messaging and comms plans that appeal to unique target audiences.
Media Buyer
Brand Strategist
Creative Design
Facebook Ads
Figma
Google Analytics
Tailored Go-To-Market Strategy for Global Expansion
Developed a comprehensive GTM strategy for a startup developing an AI-powered platform for measuring, offsetting and optimizing media and ad carbon impact.
Brand Strategist
Consultant
Researcher
Canva
SEMrush
Tableau
Executive Summary Excerpt - Market Research for Startup
Research report including market sizing, competitive & audience analysis that informed developing the follow-up business plan for a gaming startup.
Market Researcher
Business Consultant
Researcher
Google Docs
SEMrush
SimilarWeb
Writing Sample - Press Release for U.S. Outdoor Brand
Bear Butt designs products that fuel adventure without compromise. Developing PR content for the brand increased traffic across key channels.
Brand Strategist
Communications Specialist
Copywriter
Canva
Google Docs