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Dan Dragos
• May 11
Summary:
A construction company needed predictable, high‑intent leads while keeping ad spend efficient. I implemented a combined Google Ads + SEO strategy that delivered 9.9K clicks, 77.7K impressions and a 12.82% CTR, maintaining stable, high‑quality performance throughout the campaign.
Tactics & Strategies:
Google Ads Search optimisation
SEO‑driven keyword mapping
Quality Score improvements
Negative keyword refinement
Landing page SEO
Local SEO alignment
Conversion‑focused structure
Execution:
Developed a unified SEO + Google Ads keyword strategy targeting high‑intent construction services (renovations, roofing, structural work, local contractors).
Improved ad relevance and landing page content to strengthen Quality Score and reduce wasted spend.
Refined negative keywords to eliminate irrelevant traffic and maintain a clean, efficient search funnel.
Applied small, consistent optimisations to maintain stable CTR and cost efficiency.
Ensured alignment between paid search and local SEO signals to reinforce visibility in the service area.
Results:
9.96K high‑intent clicks from users actively searching for construction services
77.7K impressions with strong visibility in competitive local markets
12.82% CTR, indicating excellent relevance and targeting
Stable, predictable performance, ideal for service‑based businesses
Improved lead quality and reduced wasted ad spend
Google Ads Specialist Search Engine OptimizationGoogle AdsResearchAhrefsGoogle Search Console
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Creatives on Contra have earned over $150M and we are just getting started