Pipeline Rebuild & Automation Stack for a Service-Based Events Business — Salesforce
Developed a Salesforce-ready CRM architecture for Interworld Africa by migrating fragmented spreadsheet operations into a structured "revenue operating system." Using a "Done-With-You" model, I delivered a 4-stage pipeline, sanitized legacy lead data, and implemented automated workflows to enable precise revenue forecasting and lead tracking for their high-end event production business.
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Affiliate Revenue Channel Validation for a Global Hospitality Brand — North Africa Market
Validated affiliate potential for Accor’s North African properties to drive incremental revenue without cannibalizing direct bookings.
Audit: Assessed OTAs, influencers, and content publishers.
Strategy: Built a Go/No-Go matrix with ROI projections.
Execution: Identified 3 quick-win segments for pilot launch.
Model: Delivered a zero-overhead, phased rollout plan.
Outcome: Actionable execution roadmap delivered in 3 weeks.
Scale: This framework is ready-to-deploy for any hospitality or e-commerce brand—no agency retainers, just results.
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Full-Stack E-Commerce Launch — Zero to First Sale Architecture (Book Mindset)
I launched BookMindset, a lean online bookstore in Morocco, transforming a $2.5k marketing budget into $10k revenue. By prioritizing high-value book bundles and automated fulfillment over complex UX, I achieved a 50% net profit margin. I build profitable, conversion-focused retail engines
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Niche Audience Monetization Framework — Building a Revenue Stack for a Sports Brand from Zero
I transformed a local Moroccan sports team into a professional media asset. By engineering a 3-pillar content strategy and hosting high-value leadership events, I secured 4 corporate sponsors and elevated the brand’s institutional credibility. I don't just 'post'—I build revenue-ready platforms.
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