Pipeline Rebuild & Automation Stack for a Service-Based Events Business — Salesforce
Developed a Salesforce-ready CRM architecture for Interworld Africa by migrating fragmented spreadsheet operations into a structured "revenue operating system." Using a "Done-With-You" model, I delivered a 4-stage pipeline, sanitized legacy lead data, and implemented automated workflows to enable precise revenue forecasting and lead tracking for their high-end event production business.
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Affiliate Revenue Channel Validation for a Global Hospitality Brand — North Africa Market
Validated affiliate potential for Accor’s North African properties to drive incremental revenue without cannibalizing direct bookings.
Audit: Assessed OTAs, influencers, and content publishers.
Strategy: Built a Go/No-Go matrix with ROI projections.
Execution: Identified 3 quick-win segments for pilot launch.
Model: Delivered a zero-overhead, phased rollout plan.
Outcome: Actionable execution roadmap delivered in 3 weeks.
Scale: This framework is ready-to-deploy for any hospitality or e-commerce brand—no agency retainers, just results.
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Full-Stack E-Commerce Launch — Zero to First Sale Architecture (Book Mindset)
I launched BookMindset, a lean online bookstore in Morocco, transforming a $2.5k marketing budget into $10k revenue. By prioritizing high-value book bundles and automated fulfillment over complex UX, I achieved a 50% net profit margin. I build profitable, conversion-focused retail engines
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Niche Audience Monetization Framework — Building a Revenue Stack for a Sports Brand from Zero
I transformed a local Moroccan sports team into a professional media asset. By engineering a 3-pillar content strategy and hosting high-value leadership events, I secured 4 corporate sponsors and elevated the brand’s institutional credibility. I don't just 'post'—I build revenue-ready platforms.
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Orienify: Transforming Academic Orientation
Orienify is an innovative AI-powered guidance app that provides students with personalized, reliable, and inspiring career and academic counseling. By combining psychometric insights with tailored advice, it helps students discover their ideal path and build their future with confidence and clarity.