Freelance Visual System Designers

Freelance Visual System DesignersFreelance Visual System Designers

Projects People

Heed Collective

Building cultures through Brand Systems

$50k+: Earned

11x: Hired

5.0: Rating

591: Followers

Top

Building cultures through Brand Systems

DW.A ZERO Brand Identity and Web Design

7

118

Cover image for Discover COCO: Minimalist Packaging with Intentional Design

What if minimalism isn’t less — but more intentional? This is COCO — a finished packaging system built on restraint. Clean hierarchy, deliberate typography, purposeful whitespace,reduced elements. But the key shift is here: → material becomes the design. → The aluminum isn’t just a container it defines the color, the light, the presence. A few intentional decisions: 1. Removing everything that didn’t carry meaning 2. letting hierarchy guide instead of decorate 3. treating material as the primary visual layer For me, minimalism is not less design — it’s more attention to every detail.

48

113

8.3K

Cover image for Curious: What’s missing in most

Curious: What’s missing in most brand systems, in your opinion? For me, the brand guidelines system we develop at Heed Collective (https://www.instagram.com/heedcollective_/) must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth. Building structures that guide how a brand behaves, adapts, and scales across every touchpoint. What makes it work: — decision-making logic, not just rules — flexible systems, not static files — consistency with room to evolve We don’t launch brands — we build culture for humans, ethically. And one thing we always add: → Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.

1

37

125

8.5K

Cover image for It all starts with strategy

It all starts with strategy — and grows into a visual system. Our work for Specialty Coffee Cosmetics COCO began with clarity: defining positioning, tone, and the deeper narrative behind the brand. From there, the visual language emerged — not as decoration, but as a natural extension of meaning. Brand is not what you design first. It’s what you understand first. Then you build.

8

46

6.8K

Visual System Designer(1)

Darya Batyr ✦

maxLisbon, Portugal

Creative partner in your brand’s success

$250k+: Earned

57x: Hired

5.0: Rating

1.1K: Followers

Top

Hired

+1

Creative partner in your brand’s success

Cover image for Modern Identity for a Future-Ready Investment Firm

Modern Identity for a Future-Ready Investment Firm

67

1.2K

Cover image for Sully.ai Series B Pitch Deck Design

Sully.ai Series B Pitch Deck Design

36

914

DealDesk - B2B SaaS Negotiation Brand Identity

11

247

Preventive Health Brand Identity Refresh

1

53

Visual System Designer(1)

proSan Francisco, USA

Visual Systems, Landing Pages & Pitch Decks Designer

$10k+: Earned

20x: Hired

5.0: Rating

152: Followers

expert

Expert

Visual Systems, Landing Pages & Pitch Decks Designer

Cover image for Visual Identity for a Federal Construction Joint Venture

Visual Identity for a Federal Construction Joint Venture

0

8

Brand System & Visual Language for Music Culture

0

53

Building a Cohesive Brand & UI System

0

6

Cover image for Life Sciences R&D Leadership Workshop | Empathy Walk Experience

Life Sciences R&D Leadership Workshop | Empathy Walk Experience

0

21

Visual System Designer(2)

proBuenos Aires, Argentina

Brand & Motion design for tech startups

$25k+: Earned

22x: Hired

5.0: Rating

561: Followers

Brand & Motion design for tech startups

Cover image for Modular Utilitarian Illustration System Project

Modular Utilitarian Illustration System Project

7

128

Cover image for Modernizing GetQR's QR Frame Design

Modernizing GetQR's QR Frame Design

5

23

Cover image for Motion Design & Iconography for Biid

Motion Design & Iconography for Biid

4

76

Cover image for Railway Wallet DeFi App - Onboarding & Animations

Railway Wallet DeFi App - Onboarding & Animations

5

66

Visual System Designer(2)

Vizualogy Studio

Framer Pro Expert · Surreal Design & Branding Studio

$10k+: Earned

3x: Hired

5.0: Rating

103: Followers

expert

expert

Framer Pro Expert · Surreal Design & Branding Studio

$7K+ earned

KDiamonds Brand Foundation and Teaser Website

2

7

80

Retro Kits MA - Brand Identity & E-Commerce

1

3

47

Cover image for ERGs.io SaaS Marketing Site Design & Development

$2K+ earned

ERGs.io SaaS Marketing Site Design & Development

1

3

50

Cover image for ChattyBot: Your Friendly AI Sidekick

ChattyBot: Your Friendly AI Sidekick

1

35

Visual System Designer(1)

proJohannesburg, South Africa

Creative Director + System Thinker

$1k+: Earned

2x: Hired

5.0: Rating

205: Followers

Creative Director + System Thinker

Cover image for Home & Flow Scalable Report Design System

Home & Flow Scalable Report Design System

1

9

Cover image for Accounting Services White Paper Design

Accounting Services White Paper Design

0

10

Atlantic Bridge Brand Identity Enhancement

0

7

Cover image for I created what turned out

I created what turned out to be a very late entry into last month's "Runway — Pitch Contest for Shows That Don't Exist Yet". I wasn't selected, but that's not really what stayed with me. The process reminded me how important it is to keep making things, even when the odds aren't in your favour, the deadline is tight, or the outcome is uncertain. Sometimes the real win is showing up, following the idea, and putting something into the world that didn't exist before. This project became a small reminder that creative growth rarely happens by waiting for permission. It happens by chasing the vision anyway. Here's my submission: #TheFifthFrequency Curious to hear what resonates with you. 📻

1

367

Visual System Designer(2)

proLagos, Nigeria

AI Creator and Brand Designer

$1k+: Earned

2x: Hired

5.0: Rating

60: Followers

Partner

AI Creator and Brand Designer

Trailink — Connected Digital Pathway Brand Identity

0

6

Goro — Hibiscus (Zobo) Drink Brand & Packaging

1

98

Cover image for Ligo Re-Engagement Email Campaign Design

Ligo Re-Engagement Email Campaign Design

0

45

Resona — Structured Fintech Brand & Interface System

1

93

Visual System Designer(2)

maxDhaka, Bangladesh

UX-led product design & dev agency for b2b saas and AI

$10k+: Earned

120: Followers

expert

UX-led product design & dev agency for b2b saas and AI

A modern fashion e-commerce brand designed to feel editorial, minimal, and instantly covetable across every surface it lands on. Designed in Figma with a pure black and white system, a custom geometric wordmark with a signature wink detail, and an understated-luxury visual language that owns every touchpoint. Billboard advertising, shopping bags, mailer boxes, editorial campaign cards, and logo construction grids the same identity holds elegance at any scale. The monochrome palette of pure white, warm gray, and deep black does the heavy lifting timeless and fashion-forward without ever feeling trend-dependent. "Shop Smarter, Live Better. Casual Elegance." That's not just the tagline. That's the brief we designed from. Would love to hear your thoughts on the brand direction. 👀 Brand Identity | Fashion Branding | Ecommerce | Packaging Design Tools: Figma, Jitter

1

2

304

A bold real estate brand identity designed to make Buildea feel trustworthy, modern, and built for the future across every surface it lands on. Designed in Figma with a deep navy and electric green system, a geometric cubic logo mark, and an authority-first visual language that owns every touchpoint. Brand stationery, website UI, environmental signage, and architectural photography the same identity holds weight at any scale. The dark teal and sharp green palette does the heavy lifting, professional and forward-thinking without ever feeling cold. "Build Your House for Future Life." That's not just the tagline. That's the brief we designed from. Would love to hear your thoughts on the brand direction. 👀 Brand Identity | Real Estate | Logo Design | Visual Identity Tools: Figma, Jitter

0

299

Silhou | Sportswear Brand Identity & Visual System Design Most sportswear brands either copy the big three or go so minimal they disappear on a retail shelf. The identity never holds from a hang tag to a flagship store display. We designed Silhou's full brand identity system for a sportswear label that needed a geometric, performance-driven visual language strong enough to carry across apparel, accessories, packaging, and retail environments. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 Wordmark Design: "SiL HOU" in a custom geometric sans-serif with a split layout, upper and lower case mixed deliberately, creating a mark that reads as a logo shape, not just a name. Brand Color System: Deep navy purple and white are two colors held consistently across every touchpoint from towel weave to retail box. Apparel Mockups: A long-sleeve performance top in navy with a chest wordmark and black cap identity tested on the body at a lifestyle photography scale. Hang Tag & Label: A barcode hang tag on black ribbed fabric brand detail is present at the smallest product touchpoint. Towel & Resistance Band Mockups: A woven wordmark pattern on a gym towel and resistance band identity extended into training accessories without losing legibility. Retail Box & In-Store Display: A tall product box with a full wordmark and apparel visual packaging designed for retail shelves and e-commerce unboxing. Tote Bag: Canvas tote with "Aligned. Shaped. Outlined." tagline and large wordmark brand voice and visual identity carried into everyday use. Built for sportswear startups, activewear labels, and athletic lifestyle brands entering retail or DTC markets. Tools: Figma, Jitter

0

249

OpenHaus | Healthcare Brand Identity & Signage System Design Most healthcare brands feel clinical and cold before a patient walks through the door. The visual identity does nothing to reduce anxiety or communicate that care is actually accessible here. We designed OpenHaus's full brand identity system for a healthcare provider that needed to feel open, trustworthy, and human from a street-level billboard to a second-floor wayfinding sign. What we focused on Logo Construction: A house icon built from a roofline and three stacked bars; a geometric grid is visible in the construction slide, and every anchor point is deliberate and documented. Wordmark & Typeface: "OpenHaus" in a custom rounded sans-serif letterform with Bezier curves shown at full zoom, a typeface built for legibility at signage and screen scale. Brand Color System: Deep teal and mint green on white, clinical enough to signal healthcare and warm enough to signal welcome. Outdoor Billboard Mockup: A street-level poster with medical staff photography and the "Immediate Care. Anytime." tagline, brand voice, and visual identity tested at pedestrian scale. Architectural Wayfinding Sign: A wall-mounted frosted lightbox with "2nd Floor" directional and OpenHaus wordmark identity extended into the physical space patients navigate daily. Built for healthcare clinics, urgent care providers, medical startups, and hospital networks that need a brand patients trust before they step inside. Tools: Figma, Jitter

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Visual System Designer(8)