What began as a report design evolved into a structured visual system for Home & Flow, balancing clarity, tone, and scalability. The goal was to create a document that could function both as a client deliverable and a repeatable framework.

The initial brief focused on designing a single report, but the nature of the content called for a more considered system. Without structure, the document risked becoming visually inconsistent, difficult to scale, and hard to maintain across future outputs.

From the client’s perspective, the feng shui space often leans on overly decorative visuals, bright colour treatments, and symbolic motifs that can feel dated or inconsistent. The challenge was to move away from this and establish a more refined, contemporary visual language that could support both clarity and longevity.

As per the client's brief, she was after a Bauhaus/ minimal aesthetic.

I approached the project as a system rather than a static design.

This included: – Establishing a clear grid and typographic hierarchy – Defining a restrained but expressive colour system – Introducing modular layouts that could adapt across sections – Balancing soft, atmospheric elements with strong functional clarity

– Water as black to anchor contrast and simplify the palette – Refined Metal tones to maintain legibility while introducing warmth – Layered circular elements to create depth without visual noise – Low-opacity colour system to support tone without overpowering content

The final output was built in Figma as a flexible system, allowing the document to evolve beyond a one-off deliverable.

This ensures: – Easy iteration and updates – Consistency across future reports – A foundation for potential productisation

The result is a refined, scalable report that aligns closely with the Home & Flow brand while remaining functional and adaptable.

It provides both a polished client-facing document and a foundation for future growth.