OpenHaus | Healthcare Brand Identity

OpenHaus | Healthcare Brand Identity & Signage System Design

Most healthcare brands feel clinical and cold before a patient walks through the door. The visual identity does nothing to reduce anxiety or communicate that care is actually accessible here.

We designed OpenHaus's full brand identity system for a healthcare provider that needed to feel open, trustworthy, and human from a street-level billboard to a second-floor wayfinding sign.

What we focused on

Logo Construction: A house icon built from a roofline and three stacked bars; a geometric grid is visible in the construction slide, and every anchor point is deliberate and documented.

Wordmark & Typeface: "OpenHaus" in a custom rounded sans-serif letterform with Bezier curves shown at full zoom, a typeface built for legibility at signage and screen scale.

Brand Color System: Deep teal and mint green on white, clinical enough to signal healthcare and warm enough to signal welcome.

Outdoor Billboard Mockup: A street-level poster with medical staff photography and the "Immediate Care. Anytime." tagline, brand voice, and visual identity tested at pedestrian scale.

Architectural Wayfinding Sign: A wall-mounted frosted lightbox with "2nd Floor" directional and OpenHaus wordmark identity extended into the physical space patients navigate daily.

Built for healthcare clinics, urgent care providers, medical startups, and hospital networks that need a brand patients trust before they step inside.

Tools: Figma, Jitter