Pixora | Gaming Brand Identity

Pixora | Gaming Brand Identity & Visual Content System

Most gaming brands lean on generic neon and dark gradients that look like every other title on the market. Nothing makes the brand memorable once the screen goes dark.

We designed Pixora's full visual identity system for a pixel-art gaming brand that needed to feel cinematic, collectible, and instantly recognizable across social content, 3D assets, and campaign visuals.

What we focused on

Logo & Wordmark: A pixel-style icon mark with "PIXORA" in bold pixel typeface on purple built to read at icon size and billboard scale.

3D Character Art: Two hero characters, a cinematic duo in tactical gear for the "Enter The Pixelverse" campaign and a solo pixel-art fighter with neon purple energy hands for key art.

3D Logo Mark: A glass-rendered pixel icon in blue neon identity extended into a dimensional brand asset for motion and merch use.

Campaign Taglines: "Gaming Redefined, Pixel By Pixel" and "Level Up Your Play With Pixora" are two distinct brand voice directions tested across card and poster formats.

Color System: Deep purple, hot pink, cyan blue, and black are four colors held consistently across dark campaign cards, 3D renders, and character art.

Social Content Grid: Full 9-panel Behance/portfolio layout with characters, logo, tagline cards, and 3D assets brand packaged for launch-ready content.

Tools: Figma, Jitter