Coffea Roasters | Coffee Brand

Coffea Roasters | Coffee Brand Identity & Social Media Design System

Most coffee brands either go too rustic or too corporate. Neither feels like somewhere you actually want to spend time, and the visual content never makes the product look as good as it tastes.

We designed Coffea Roasters' full brand and social content system for a specialty coffee roaster that needed a visual identity warm enough for food photography and strong enough for print and packaging.

𝗪𝗵𝗮𝘁 𝘄𝗲 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻

Logo & Wordmark: Forest green and gold on white "Coffea Roasters Since 2020" with a circular stamp mark built for cup, bag, and packaging use.

Product Menu Cards: Latte ($12.95) and Wow Biscuit ($4.95) are styled as individual social cards with price, product name, and photography composed for Instagram and menu board use.

Brand Color System: Forest green, warm cream, and caramel gold are three colors that hold across dark backgrounds, light cards, and product photography.

Cup & Packaging Mockup: branded paper cup with a circular logo in a live espresso machine shot identity tested in a real café environment.

Mockup: Agn Card: Caramel splash visual with a branded cup designed for social ads and promotional content.

"Bean Lover" Brand Story Card: Typography-led panel with coffee origin copy and brand voice established alongside visual identity.

Tools: Figma, Jitter