Silhou | Sportswear Brand Identity

Silhou | Sportswear Brand Identity & Visual System Design

Most sportswear brands either copy the big three or go so minimal they disappear on a retail shelf. The identity never holds from a hang tag to a flagship store display.

We designed Silhou's full brand identity system for a sportswear label that needed a geometric, performance-driven visual language strong enough to carry across apparel, accessories, packaging, and retail environments.

𝗪𝗵𝗮𝘁 𝘄𝗲 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻

Wordmark Design: "SiL HOU" in a custom geometric sans-serif with a split layout, upper and lower case mixed deliberately, creating a mark that reads as a logo shape, not just a name.

Brand Color System: Deep navy purple and white are two colors held consistently across every touchpoint from towel weave to retail box.

Apparel Mockups: A long-sleeve performance top in navy with a chest wordmark and black cap identity tested on the body at a lifestyle photography scale.

Hang Tag & Label: A barcode hang tag on black ribbed fabric brand detail is present at the smallest product touchpoint.

Towel & Resistance Band Mockups: A woven wordmark pattern on a gym towel and resistance band identity extended into training accessories without losing legibility.

Retail Box & In-Store Display: A tall product box with a full wordmark and apparel visual packaging designed for retail shelves and e-commerce unboxing.

Tote Bag: Canvas tote with "Aligned. Shaped. Outlined." tagline and large wordmark brand voice and visual identity carried into everyday use.

Built for sportswear startups, activewear labels, and athletic lifestyle brands entering retail or DTC markets.

Tools: Figma, Jitter