As a freelancer, keeping everything that runs your business organized gets harder as the business grows. Money coming in and going out, client details, project files, new leads, job applications. It adds up fast, and it gets overwhelming.
So I built Rendr, a personal AI-powered macOS app that keeps my whole business in one place, so I spend less time managing and more time designing.
What it does:
• Command Center: a daily briefing of what needs my attention, and why
• Pipeline: tracks leads from first contact to signed work, with AI-drafted proposals and follow-ups
• Clients: every client's history, files and notes in one hub
• Money: payments, open invoices and payouts, synced from Contra
• Job search: Contra jobs plus open job boards, matched to my skills and rate
• Applications: tailored resumes, cover letters and pitches, written only from my real experience
• Site audits: reviews a prospect's website and turns the findings into a pitch email in one click
• Work library: tagged portfolio files, with the best samples suggested for each pitch
• Backups: automatic, every day, to Dropbox
It runs on my Mac, and it never sends an email, invoice or message on its own. I review everything first.
Still building, with more to come.
It's so nice when your client knows exactly their market value and how to communicate that. Here are some meta ads I did for such a client. They are so great to work with!
This project had my heart 😌
I had the absolute JOY of working with SpokesPup, an inclusivity-focused pet brand. They had a brilliant product but needed repositioning to reach more dog owners. Plus I'm obsessed with their mission: every dog deserves a voice.
I worked on:
- Brand Strategy
- Messaging
- Brand Voice
This one reminded me why I love repositioning work. Taking something functional and giving it emotional weight.
The insanely talented @Sabrina Polanco brought this world to life visually 💛